Almost every U.S.-based retailer sees ecommerce sales coming from oversees. However, most merchants are not doing anything to drive additional global revenue.
In this video, Pitney Bowes Vice President of Global Ecommerce Craig Reed explains why retailers should be concerned about their global ecommerce businesses, which sectors should invest in global, and what sort of research they should do before they go global.
Reed will also headline a July 17 webinar on growing your share of the global ecommerce market. Click here for more details, and to register for the webinar.