How Fairytale Brownies Tackles Big Operational Challenges

Life isn’t a piece of cake for small merchants, even if they sell something as sweet as brownies.

In this video, Fairytale Brownies co-founder David Kravetz talks about some of the ways his team tackles the operational challenges small merchants face when they compete in the marketplace.

For example, negotiating the best pricing with its vendors is not as easy as it seems.

“We have found in the past that we’ve left a lot of money on the table,” says Kravetz, who will speak about the operational challenges that smaller merchants face at Operations Summit 2014. “We’re trying to negotiate like the big guys, and that takes training, that takes practice and that takes teamwork.”

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