IBM’s Jay Henderson Talks About Black Friday Showrooming

Jay Henderson, Strategy Director for IBM Smarter Commerce, talks with Multichannel Merchant’s Tim Parry about ecommerce’s role in Thanksgiving Day and Black Friday 2013 shopping.

[RELATED: Black Friday Mobile Sales Surge 43%]

Henderson said showrooming had definitely helped ecommerce numbers grow on Thanksgiving Day and Black Friday. Black Friday total online sales for department stores grew by 61.4% over 2012, with mobile percentage of sales growing by 46.4%.

[CLICK HERE for Multichannel Merchant’s Cyber Weekend 2013 coverage]

However, Henderson doesn’t think one channel is going to cannibalize bricks and mortar – it’s more a matter of a strong holiday shopping season.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.