IBM’s Jay Henderson Talks About Black Friday Showrooming

Jay Henderson, Strategy Director for IBM Smarter Commerce, talks with Multichannel Merchant’s Tim Parry about ecommerce’s role in Thanksgiving Day and Black Friday 2013 shopping.

[RELATED: Black Friday Mobile Sales Surge 43%]

Henderson said showrooming had definitely helped ecommerce numbers grow on Thanksgiving Day and Black Friday. Black Friday total online sales for department stores grew by 61.4% over 2012, with mobile percentage of sales growing by 46.4%.

[CLICK HERE for Multichannel Merchant’s Cyber Weekend 2013 coverage]

However, Henderson doesn’t think one channel is going to cannibalize bricks and mortar – it’s more a matter of a strong holiday shopping season.

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