L.L Bean on Creating Excellence in Brand Communication

What does it take to create excellence in brand communication? L.L. Bean, an iconic brand, has been doing it right for decades. Brad Mason, the company’s SVP of brand communication, discusses the company’s approach with Multichannel Merchant.

L.L. Bean is a finalist in the category of brand communication in Multichannel Merchant’s annual Excellence in Customer Experience awards. The awards recognize excellence across shipping and delivery, packaging, returns, brand communication and the overall customer experience. Winners will be announced during a presentation at Operations Summit 2017, March 27-29 in Pittsburgh. We’ll also announce the winner in the Innovator of the Year category. Hope to see you there!

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