Listrak co-founder and CEO Ross Kramer talks with Multichannel Merchant’s Tim Parry about Thanksgiving Day and Black Friday ecommerce and email trends. The conversation took place via Google Hangout on Saturday, Nov. 30, 2013.
On Thanksgiving Day, Listrak customers saw 53% overall growth in ecommerce sales with 29% growth in the email channel. 57% of ecommerce revenue came via the email channel.
On Black Friday, Listrak’s customers saw 70% overall growth in ecommerce sales with 58% growth in the email channel. 64% of ecommerce revenue came via email.
Kramer said many of Listrak’s mid-market winners beat the averages by doing a better job acquiring more email addresses throughout the entire year. They did so by implementing a combination strategy of modal light boxes on their sites, sweepstakes promotions and leveraging social media to capture customer’s email addresses.
A number of Listrak customers that saw triple digit growth on Black Friday did so because their email list was twice the size it was last year.
Listrak’s customers are mid-market multichannel merchants in the IR 205 to 600 range.