MarketLive’s Ken Burke Talks Cyber Weekend 2015 Trends

While the retail industry overall reports from comScore, ShopperTrak and National Retail Federation report tepid holiday sales results so far, MarketLive is reporting across-the-board double-digit increases in online traffic, conversion and revenues within its customer base.

In this video, MarketLive Founder and CEO Ken Burke talks about how MarketLive’s clients saw smartphone revenues increase 56% and social media revenue jump 240% this cyber weekend.

Burke also discusses last week’s news about Vista Equity Group’s acquisition of his company, as well as order management firm Shopatron, and how they will be brought together as a single company… and says more acquisitions are going to happen as well.

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