Merchants are Creating a Better Ecommerce Experience

Holiday 2013 is well under way, and right now, ecommerce seems to be the big winner. In this video interview, MarketLive chairman and founder Ken Burke talks about some of the reasons the ecommerce channel is seeing such tremendous growth.

Why the growth? Consumers and merchants, both, are getting better at it. As consumers are getting more used to – and having more fun – shopping online, merchants, too, are doing a better job at creating a complete user experience.

[CLICK HERE for Multichannel Merchant’s Cyber Weekend 2013 coverage]

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