How Modnique Sucessfully Sells in Russia

May 14, 2014 7:37 PM  By

From the day it launched its ecommerce site three years ago, fashion ecommerce site Modnique set out to sell globally. With a localized .ru version of its ecommerce site, Modnique was able to have success targeting customers in Russia.

Since then, Modnique was able to launch localized sites in Australia, Ukraine, Canada and Belarus.

In this video, Modnique Vice President of Marketing and Mobile Ivka Adam talks to Multichannel Merchant Managing Editor Tim Parry how Modnique was able to break cultural barriers to win buyers, and how its global growth is leading to the need for more third-party partnerships.