Online Shoppers Need to be Nudged

Despite all the technological advancements in, and streamlining of, the checkout process, shopping cart abandonment is still a big issue for online merchants. Charles Nicholls, founder and chief strategy officer at SeeWhy, says the number-one reason consumers abandon carts is simple: They are not ready to make a purchase.

On average, seven out of 10 visitors who place an item in their cart do not complete the transaction. Timing of the transaction is a key element, as is pricing (does the consumer want to pay for shipping and handling?) and device (if the transaction begins on a smartphone, done the consumer want to finish it on a small screen?

In this video taken at IRCE 2013, Nicholls talks about how proper remarketing can nudge the customer, and remind her to complete the transaction.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.