Subscribe To X
MULTICHANNEL MERCHANT » VIDEOS
In this video shot at IRCE 2013, Brad Wolansky, president of consumer direct and chief marketing officer at Yankee Candle, explains to Multichannel Merchant senior content manager Tim Parry why “MMM, Bacon!” is flying off Yankee Candles’ shelves, and what the company expected by launching the “Man Candles” line.
In this exclusive video, Rakuten CMO and COO Bernard Luthi tells Multichannel Merchant senior content manager Tim Parry what this deal means to Rakuten, which is competing with Amazon and eBay in the U.S. market.
Meeting the needs of the “me” generation, the new normal of retailing according to JLL Retail.
Hear Bruce Ernst, Monetate’s Vice President of Product Management, talk about the changing role of website testing as it moves from random content tests to understanding your customers better through segmented experiences.
Google announced this week in this video that going forward there will be a dollar sign in Gmail attachments. The video shows all it takes is a simple click and you can transfer cash through Google Wallet, according to an article on Mashable.
In this video by R2Integrated, a digital marketing and technology firm discusses the importance of conducting offline and online research and reviewing big data analytics to reveal a deeper layer of information on the triggers and motivations of potential customers, according to a press release.
J.C. Penney took to Facebook to acknowledge the marketing mistakes it has made over the past year and a half and is now asking customers to “come back” according to a post on its Facebook page.
PBS News Hour’s Gwen Ifill looks at proposed Internet sales tax legislation and moderates a debate with Brian Bieron of eBay and the National Retail Federation’s Rachelle Bernstein.
The Senate has set up a final vote on the Marketplace Fairness Act.
The chief executive of one of the largest data brokers in the country sat down with CNN Money recently to demystify what information is captured from consumers when searching on the web.
by Jim Davidson
Posted 10 hours ago
by Tim Parry
Posted 19 hours ago
by Ian Goldman
Posted 3 days ago