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MULTICHANNEL MERCHANT » VIDEOS
Consumers of Yankee Candle are using multiple devices when they are considering purchasing a product.
Merchants today need to be focused on the user experience and the digital relationship with the merchant. In this video, Smartbear’s Ken Godskind discusses what merchants need to do to prepare their ecommerce sites for the 2013 holiday season.
Having video on your ecommerce site is the perfect selling tool, it not only will boost conversion rates, but also customer satisfaction, according to Dr. Melody King, vice president of marketing and sales for Treepodia.
What is the best way to reach and secure the anytime, anywhere consumer this holiday season? According to Branden Jenkins, general manager of etail and retail for NetSuite, the answer is omnichannel.
Wired has posted a new video introducing the ecommerce world to a few members of the robotic workforce at the Quiet Logistics order fulfillment center in Devens, Mass. According to the video, the robots, which have names such as Peanut Botter, Botter Rum, Juke Bot, Bot-B-Q, and Walter CaBot IV, require a five minute recharge every hour and have a 99.94% accuracy rate.
Merchants are going beyond the domestic borders and thinking globally when it comes to selling their products. Here’s what Craig Reed, vice president of global commerce for Pitney Bowes, said in an interview at IRCE 2013 about selling internationally.
In this video taken at IRCE 2013, three ecommerce executives talk about why it’s important that the marketing and fulfillment teams are on the same page.
In this video taken at IRCE 2013, SeeWhy’s Charles Nicholls talks about how proper remarketing can nudge the customer, and remind her to complete the transaction.
Want to get your site ready for the Holiday season? Test, test and test.
Same-day delivery service Shutl has had success in the U.K., large in part to subsidies by participating direct-to-customer merchants. But will merchants offset the cost so U.S. consumers can have their merchandise shipped same-day for free?