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Videos ARCHIVE

The Story Behind Yankee Candles’ Man Candles  Jun 10, 2013 12:52 PM By Tim Parry

In this video shot at IRCE 2013, Brad Wolansky, president of consumer direct and chief marketing officer at Yankee Candle, explains to Multichannel Merchant senior content manager Tim Parry why “MMM, Bacon!” is flying off Yankee Candles’ shelves, and what the company expected by launching the “Man Candles” line.

Rakuten CMO and COO Talks About Webgistix Acquisition  Jun 10, 2013 12:31 PM By Tim Parry

In this exclusive video, Rakuten CMO and COO Bernard Luthi tells Multichannel Merchant senior content manager Tim Parry what this deal means to Rakuten, which is competing with Amazon and eBay in the U.S. market.

10 Trends Changing the Course of Retail  Jun 02, 2013 2:52 PM By Tim Parry

Meeting the needs of the “me” generation, the new normal of retailing according to JLL Retail.

The Changing Role of Website Testing  Jun 02, 2013 2:40 PM By Tim Parry

Hear Bruce Ernst, Monetate’s Vice President of Product Management, talk about the changing role of website testing as it moves from random content tests to understanding your customers better through segmented experiences.

Google Wallet Comes to Gmail  May 16, 2013 7:26 PM By Daniela Forte

Google announced this week in this video that going forward there will be a dollar sign in Gmail attachments. The video shows all it takes is a simple click and you can transfer cash through Google Wallet, according to an article on Mashable.

Key Tools to Target Audience Data Analysis  May 16, 2013 2:47 PM By Daniela Forte

In this video by R2Integrated, a digital marketing and technology firm discusses the importance of conducting offline and online research and reviewing big data analytics to reveal a deeper layer of information on the triggers and motivations of potential customers, according to a press release.

JCP Asks Customers to “Come Back”  May 01, 2013 8:24 PM By Erin Lynch

J.C. Penney took to Facebook to acknowledge the marketing mistakes it has made over the past year and a half and is now asking customers to “come back” according to a post on its Facebook page.

eBay and NRF Debate Internet Sales Tax  May 01, 2013 12:53 PM By Tim Parry

PBS News Hour’s Gwen Ifill looks at proposed Internet sales tax legislation and moderates a debate with Brian Bieron of eBay and the National Retail Federation’s Rachelle Bernstein.

Marketplace Fairness Act Clears Major Hurdle  Apr 29, 2013 9:28 AM By Tim Parry

The Senate has set up a final vote on the Marketplace Fairness Act.

Acxiom’s Howe Talks Big Data with CNN  Apr 23, 2013 9:00 PM By Erin Lynch

The chief executive of one of the largest data brokers in the country sat down with CNN Money recently to demystify what information is captured from consumers when searching on the web.






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