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Videos ARCHIVE

Cyber Weekend Customers Come Ready to Buy  Jun 17, 2013 3:13 PM By Tim Parry

Even if you don’t sell products geared toward the Black Friday-Cyber Monday crowd, you need to have your ecommerce site in top shape ahead of the holiday rush. Shoppers who come to Party Supplies Delivered come ready to buy, and that leads to its highest conversion rates of the year.

2013 UPS Pulse of the Online Shopper  Jun 12, 2013 9:19 PM By Tim Parry

UPS’s Melanie Alavi talks about the ecommerce customer experience at IRCE 2013 with Tim Parry of Multichannel Merchant. Alavi also discusses the results of the 2013 UPS Pulse of the Online Shopper conducted with comScore, UPS clients’ top concerns for the 2013 holiday season, how ship-from-store will change the fulfillment landscape and how merchants should […]

Listrak’s Ross Kramer at IRCE 2013  Jun 11, 2013 6:14 PM By Tim Parry

Ross Kramer, CEO of Listrak, sits down with Multichannel Merchant senior content manager Tim Parry, at IRCE 2013 and talks about how his clients are feeling as they get ready for Holiday 2013.

Nathan Focht and Blake Ellis on Marketplace Fairness Act  Jun 11, 2013 8:24 AM By Tim Parry

How would the Marketplace Fairness Act affect small- to medium-size ecommerce merchants? In this video taken June 4, 2013 at IRCE 2013, CommerceV3 founding partners say it will be a burden to those merchants.

The Story Behind Yankee Candles’ Man Candles  Jun 10, 2013 12:52 PM By Tim Parry

In this video shot at IRCE 2013, Brad Wolansky, president of consumer direct and chief marketing officer at Yankee Candle, explains to Multichannel Merchant senior content manager Tim Parry why “MMM, Bacon!” is flying off Yankee Candles’ shelves, and what the company expected by launching the “Man Candles” line.

Rakuten CMO and COO Talks About Webgistix Acquisition  Jun 10, 2013 12:31 PM By Tim Parry

In this exclusive video, Rakuten CMO and COO Bernard Luthi tells Multichannel Merchant senior content manager Tim Parry what this deal means to Rakuten, which is competing with Amazon and eBay in the U.S. market.

10 Trends Changing the Course of Retail  Jun 02, 2013 2:52 PM By Tim Parry

Meeting the needs of the “me” generation, the new normal of retailing according to JLL Retail.

The Changing Role of Website Testing  Jun 02, 2013 2:40 PM By Tim Parry

Hear Bruce Ernst, Monetate’s Vice President of Product Management, talk about the changing role of website testing as it moves from random content tests to understanding your customers better through segmented experiences.

Google Wallet Comes to Gmail  May 16, 2013 7:26 PM By Daniela Forte

Google announced this week in this video that going forward there will be a dollar sign in Gmail attachments. The video shows all it takes is a simple click and you can transfer cash through Google Wallet, according to an article on Mashable.

Key Tools to Target Audience Data Analysis  May 16, 2013 2:47 PM By Daniela Forte

In this video by R2Integrated, a digital marketing and technology firm discusses the importance of conducting offline and online research and reviewing big data analytics to reveal a deeper layer of information on the triggers and motivations of potential customers, according to a press release.






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