MULTICHANNEL MERCHANT » VIDEOS
Are you better off adding a Blogger blog or a Google+ page? Is the proper term for a sweatshirt with a hood a “hooded sweatshirt” or a “hoodie?” Stephan Spencer, co-author of The Art of SEO, answers questions about search engine optimization asked by Tim Parry, senior content manager of Multichannel Merchant, during IRWD 2013.
Your site visitors like to see what other shoppers are saying about your products, since they’re theoretically honest opinions coming from outside the business. User-generated videos are usually informative and often funny, which can compel viewers to stay tuned longer. To leverage this approach, you need to encourage customers to submit their own videos to your YouTube channel and your website, and you need to manage this content effectively.
Sam Grobat with Bloomberg Businessweek went inside the Quiet Logistics order fulfillment center in Devens, Mass. to get a firsthand look at its robotic workforce. According to this video, the 70 robots within 275,000 square-foot facility service several online retailers such as Bonobos, Milly, and Bucketfeet and aid in the shipping of 24,000 units a day.
Sales figures from the 2012 holiday shopping season paint a conflicting picture of the robustness of consumer spending and its impact on the economy. Retail analyst Dana Telsey discusses the holiday season on CBS This Morning.
During the holiday season, retailers want to offer the best service and the best products for their customers. But there is more you can do to ensure you have a happy consumer this year. In this video from Volusion, you will walk away with some great tips on enhancing your ecommerce site including the importance of data to launching a Pinterest page.
Are you looking to make cuts in your B2B marketing budget? Lisa Shepard, CEO of the Mezzanine Group, shares several ideas in this video including using social media, taking spending away from print materials, look at trade show budgets, and making paid search adjustments. But most important to keep in mind, she said, is that
Dec. 10 is the busiest shipping day of the year for FedEx and according to an article by CNBC, couriers and drivers will be responsible for 19 million packages on that day alone.
George Clay, principle at Marketing Direct, Inc., said telemarketing, or what he calls
When it comes to product videos, it cannot be a