NBC Gets an Inside Look at Amazon  Nov 30, 2012 7:41 PM By MCM staff

Want a peek into an Amazon fulfillment center in Arizona? NBC News sent a team on an all-access tour with Amazon manager of global fulfillment Dave Clark for this segment, which appeared Nov. 29 on “Rock Center with Brian Williams.”

CBS News Looks at the Reinvention of J.C. Penney  Nov 25, 2012 11:04 PM By MCM staff

Are department stores dead? Is J.C. Penney trying too hard to reinvent the department store experience? This video from CBS News looks at the changes J.C. Penney is making (including its new JCP moniker) under the direction of CEO Ron Johnson. It also looks at how Nordstrom is succeeding by because of its focus on customer experience and customer service.

Video Tips: Preparing for the Holiday Shopping Season  Oct 16, 2012 1:15 AM By Kelly Ford

While marketers have been preparing for the holidays since July, consumers generally begin shopping in November, so there is still a small window to enhance holiday marketing initiatives. The most engaging and effective media for doing so is video. Here are five tips for smarter use of video to make the most of this holiday season.

YouTube vs. Third-party Video Hosting Providers – Which Option is Best?  Oct 09, 2012 12:33 AM By Dr. Melody King

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Google Shopping: Video to the Rescue  Aug 01, 2012 7:05 PM By Dr. Melody King

Your product videos can counteract the loss of Google Shopping site traffic this holiday season.

Pushing Back on Google Penguin: How to Improve SEO with Video Links  Jun 07, 2012 5:10 AM By Dr. Melody King


Social Video Marketing is Bigger Than the Sum of its Parts  Apr 20, 2012 11:54 PM By Dr. Melody King


How to Use Video to Recover from Google Panda Updates  Aug 04, 2011 10:25 PM By Dr. Melody King

Make sure Google is fully indexing your videos and in turn driving increased traffic to your site. Keep in mind that although Google favors video content, it does not automatically index videos.

Giving Your Products a 360-Degree View  Mar 17, 2010 9:55 PM By MCM staff

The more views of your products you can give your prospect on your Website, the better the chance of converting a customer. Here’s a look at Ortery Technologies’ portable photo studio, which can be used to easily produce a 360-degree view of your products.

Video: SLI Systems Gets Ducky With Century Novelty Search  Feb 23, 2010 10:38 PM By MCM staff

Watch SLI Systems VP-Marketing Geoff Brash demonstrate how Century Novelty upped its search ante with customized landing pages.

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