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MULTICHANNEL MERCHANT » VIDEOS
Are you looking to make cuts in your B2B marketing budget? Lisa Shepard, CEO of the Mezzanine Group, shares several ideas in this video including using social media, taking spending away from print materials, look at trade show budgets, and making paid search adjustments. But most important to keep in mind, she said, is that
Dec. 10 is the busiest shipping day of the year for FedEx and according to an article by CNBC, couriers and drivers will be responsible for 19 million packages on that day alone.
George Clay, principle at Marketing Direct, Inc., said telemarketing, or what he calls
When it comes to product videos, it cannot be a
Want a peek into an Amazon fulfillment center in Arizona? NBC News sent a team on an all-access tour with Amazon manager of global fulfillment Dave Clark for this segment, which appeared Nov. 29 on “Rock Center with Brian Williams.”
Are department stores dead? Is J.C. Penney trying too hard to reinvent the department store experience? This video from CBS News looks at the changes J.C. Penney is making (including its new JCP moniker) under the direction of CEO Ron Johnson. It also looks at how Nordstrom is succeeding by because of its focus on customer experience and customer service.
While marketers have been preparing for the holidays since July, consumers generally begin shopping in November, so there is still a small window to enhance holiday marketing initiatives. The most engaging and effective media for doing so is video. Here are five tips for smarter use of video to make the most of this holiday season.
Your product videos can counteract the loss of Google Shopping site traffic this holiday season.
by George Chang
Posted 2 days ago
Posted 2 days ago