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MULTICHANNEL MERCHANT » VIDEOS
Jim Tompkins, CEO of Tompkins International, explores the main symptoms associated with the current plague of short-term thinking, how companies can begin growing again, and how the “Amazon Cure” and Jeff Bezos’ focus on innovation and investment help create long-term value.
One Kings Lane co-founder and Chief Merchandising Officer Susan Feldman sat down with CBS News’ Rebecca Jarvis.
Scot Wingo, CEO and founder of ChannelAdvisor, sits down with Tim Parry, senior content manager at Multichannel Merchant, at NEMOA directXchange 2013. In this video, Wingo discusses the growth of the eBay marketplace, why merchants should not waste time building mobile apps, and how couch commerce is changing shopping trends.
Dan Darnell of Baynote talks with Tim Parry of Multichannel Merchant about retargeting, showrooming, cross-device user experiences and other eye-opening game changers he saw in ecommerce marketing during the 2012 holiday season. The interview took place February at eTail West 2013.
Trigger messaging, transactional messages, segmented messages and, basically, anything to do with sending more-targeted emails to boost open rates and click-throughs may be the latest trend for email marketers. But the days of batch-and-blast email marketing is not dead. And that may not be a bad thing for merchants who blast emails to their entire customer base.
CommerceV3 founding partners Nathan Focht (left) and Blake Ellis critiqued a slew of ecommerce sites last week at IRWD 2013. In this video, they talk about what ecommerce trends they saw with Multichannel Merchant senior content manager Tim Parry.
The reason for the lack of attention to Bing is probably because Google occupies so much mindshare among SEO watchers. However, this doesn’t mean that Bing should be overlooked. Bing and Facebook recently announced that the search engine will power Facebook’s new Graph Search tool, which means that indexing your videos with Bing will help drive traffic to your site from Facebook.
Are you better off adding a Blogger blog or a Google+ page? Is the proper term for a sweatshirt with a hood a “hooded sweatshirt” or a “hoodie?” Stephan Spencer, co-author of The Art of SEO, answers questions about search engine optimization asked by Tim Parry, senior content manager of Multichannel Merchant, during IRWD 2013.
Your site visitors like to see what other shoppers are saying about your products, since they’re theoretically honest opinions coming from outside the business. User-generated videos are usually informative and often funny, which can compel viewers to stay tuned longer. To leverage this approach, you need to encourage customers to submit their own videos to your YouTube channel and your website, and you need to manage this content effectively.
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