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MULTICHANNEL MERCHANT » VIDEOS
VideosJun 04, 2014 9:47 AM By Tim Parry
Ross Kramer talks with Multichannel Merchant about best practices for creating back-in-stock alerts, effective use of welcome emails, personalized product recommendations in emails, and recovery of abandoned carts… and he gives us a sneak peek at his IRCE session on email marketing.
VideosMay 31, 2014 12:33 PM By Tim Parry
Ecommerce merchants have been trying to crack the personalization code for some time now. And the ones that have cracked it, like SmartFurniture, are offering their customers a more relevant experience, and converting at a higher rate than the competition. In this video, SmartFurniture president and CEO T.J. Gentle shows us their path to a personalized experience.
VideosMay 29, 2014 7:56 AM By Tim Parry
Check out this video from Montréal-based email marketing firm CakeMail to see if your Canada-bound emails are compliant, and learn the difference between CASL and CAN-SPAM.
VideosMay 27, 2014 10:48 AM By Tim Parry
While marketing and customer service clearly go hand-in-hand, the bridge between the contact center and order fulfillment can sometimes go ignored. In this video, S&S Worldwide Director of Distribution Mark Desrosiers talks about how he interacts with the customer service team to help ensure the best overall customer experience.
VideosMay 26, 2014 8:34 AM By Tim Parry
Amazon will increase the number of robot workers in its fulfillment centers from 1,000 to 10,000. Here’s more on Amazon’s increased use of Kiva Systems’ technology, and what it will mean for its human workforce.
VideosMay 20, 2014 12:31 PM By Tim Parry
There is definitely a balancing act between reducing shipping distances and costs, which also reduces transit times to your customers. In this video, BuyAutoParts.com president and COO Matt Glauber talks about the benefits of geographically optimizing your origin points.
VideosMay 14, 2014 7:37 PM By Tim Parry
From the day it launched its ecommerce site three years ago, fashion ecommerce site Modnique set out to sell globally. With a localized .ru version of its ecommerce site, Modnique was able to have success targeting customers in Russia.
VideosMay 12, 2014 4:10 PM By MCM Staff
In this video taken last month at Operations Summit 2014, S&S Worldwide Director of Distribution Mark Desrosiers shares his views on drop shipping with Multichannel Merchant Managing Editor Tim Parry.
VideosMay 05, 2014 4:06 PM By Tim Parry
Shipping costs are one of the largest bottom line expenses for direct-to-customer merchants. But how do you know when you should negotiate with your carrier for better terms and rates? Here’s advice from BuyAutoParts.com president and COO Matt Glauber.
VideosMay 01, 2014 11:56 AM By MCM Staff
Less than 1% of all Silver Star Brands’ orders are shipped outside the U.S. But ecommerce manager Ian MacDonald says Silver Star sees the potential for selling overseas, and will focus more attention on growing its global presence.
by Tim Parry
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