MULTICHANNEL MERCHANT » VIDEOS
The chief executive of one of the largest data brokers in the country sat down with CNN Money recently to demystify what information is captured from consumers when searching on the web.
Are you thinking about using Fulfillment by Amazon to grow your business? Here’s some advice from Tom Taylor, vice president of Fulfillment by Amazon and Amazon Webstore.
In e-commerce, how you handle returns is critical to customer satisfaction and your bottom line. Newgistics created a parcel returns process that improves them both — a process called Intelligent Returns Management.
It’s pretty easy for me to forget about Kmart when I’m shopping, but its latest viral video (by DraftFCB Chicago) has certainly made the discount retailer top-of-mind.
Not like we didn’t see the end of the Ron Johnson era coming at J.C. Penney… but on April 3, Bloomberg reported the ousted CEO’s salary had been slashed 96%. It wasn’t just Johnson, bonuses were not given to any of JCP’s executives. When hired, Johnson promised a $1 billion in profits in his first […]
Jim Tompkins, CEO of Tompkins International, explores the main symptoms associated with the current plague of short-term thinking, how companies can begin growing again, and how the “Amazon Cure” and Jeff Bezos’ focus on innovation and investment help create long-term value.
One Kings Lane co-founder and Chief Merchandising Officer Susan Feldman sat down with CBS News’ Rebecca Jarvis.
Scot Wingo, CEO and founder of ChannelAdvisor, sits down with Tim Parry, senior content manager at Multichannel Merchant, at NEMOA directXchange 2013. In this video, Wingo discusses the growth of the eBay marketplace, why merchants should not waste time building mobile apps, and how couch commerce is changing shopping trends.
Dan Darnell of Baynote talks with Tim Parry of Multichannel Merchant about retargeting, showrooming, cross-device user experiences and other eye-opening game changers he saw in ecommerce marketing during the 2012 holiday season. The interview took place February at eTail West 2013.
Trigger messaging, transactional messages, segmented messages and, basically, anything to do with sending more-targeted emails to boost open rates and click-throughs may be the latest trend for email marketers. But the days of batch-and-blast email marketing is not dead. And that may not be a bad thing for merchants who blast emails to their entire customer base.