Videos ARCHIVE

Wrigleyville Sports Seamlessly Connects Front and Back End  Aug 19, 2013 10:37 AM By Daniela Forte

One of the goals of almost every merchant is to get the front and back end of the business working together seamlessly. The quickest and easiest way to do that, according to Wrigleyville Sports, is to get the entire team on the same page and sharing ideas on shipping, inventory, and ecommerce as a whole. Here’s why your front and back-ends need to be on the same page.

Yankee Candle Sees Crosschannel Customers  Aug 14, 2013 3:08 PM By Daniela Forte

Consumers of Yankee Candle are using multiple devices when they are considering purchasing a product.

Prepping Your Site for the Holiday Season  Aug 05, 2013 5:28 PM By Daniela Forte

Merchants today need to be focused on the user experience and the digital relationship with the merchant. In this video, Smartbear’s Ken Godskind discusses what merchants need to do to prepare their ecommerce sites for the 2013 holiday season.

Your Product Video Checklist  Aug 01, 2013 9:27 AM By Daniela Forte

Having video on your ecommerce site is the perfect selling tool, it not only will boost conversion rates, but also customer satisfaction, according to Dr. Melody King, vice president of marketing and sales for Treepodia.

Delivering the Omnichannel Promise This Holiday Season  Jul 31, 2013 10:26 AM By Daniela Forte

What is the best way to reach and secure the anytime, anywhere consumer this holiday season? According to Branden Jenkins, general manager of etail and retail for NetSuite, the answer is omnichannel.

Quiet Logistics’ Robots at Work  Jul 10, 2013 3:48 PM By Erin Lynch

Wired has posted a new video introducing the ecommerce world to a few members of the robotic workforce at the Quiet Logistics order fulfillment center in Devens, Mass. According to the video, the robots, which have names such as Peanut Botter, Botter Rum, Juke Bot, Bot-B-Q, and Walter CaBot IV, require a five minute recharge every hour and have a 99.94% accuracy rate.

Why U.S. Merchants Need To Expand Their Borders  Jul 09, 2013 11:38 AM By Daniela Forte

Merchants are going beyond the domestic borders and thinking globally when it comes to selling their products. Here’s what Craig Reed, vice president of global commerce for Pitney Bowes, said in an interview at IRCE 2013 about selling internationally.

Why Marketing and Fulfillment Must Work Together  Jun 24, 2013 4:05 PM By Tim Parry

In this video taken at IRCE 2013, three ecommerce executives talk about why it’s important that the marketing and fulfillment teams are on the same page.

Online Shoppers Need to be Nudged  Jun 19, 2013 6:37 AM By Tim Parry

In this video taken at IRCE 2013, SeeWhy’s Charles Nicholls talks about how proper remarketing can nudge the customer, and remind her to complete the transaction.

Performance Testing Key to Cyber Weekend Success  Jun 17, 2013 7:57 PM By Tim Parry

Want to get your site ready for the Holiday season? Test, test and test.






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