Videos ARCHIVE

Google Wallet Comes to Gmail  May 16, 2013 7:26 PM By Daniela Forte

Google announced this week in this video that going forward there will be a dollar sign in Gmail attachments. The video shows all it takes is a simple click and you can transfer cash through Google Wallet, according to an article on Mashable.

Key Tools to Target Audience Data Analysis  May 16, 2013 2:47 PM By Daniela Forte

In this video by R2Integrated, a digital marketing and technology firm discusses the importance of conducting offline and online research and reviewing big data analytics to reveal a deeper layer of information on the triggers and motivations of potential customers, according to a press release.

JCP Asks Customers to “Come Back”  May 01, 2013 8:24 PM By Erin Lynch

J.C. Penney took to Facebook to acknowledge the marketing mistakes it has made over the past year and a half and is now asking customers to “come back” according to a post on its Facebook page.

eBay and NRF Debate Internet Sales Tax  May 01, 2013 12:53 PM By Tim Parry

PBS News Hour’s Gwen Ifill looks at proposed Internet sales tax legislation and moderates a debate with Brian Bieron of eBay and the National Retail Federation’s Rachelle Bernstein.

Marketplace Fairness Act Clears Major Hurdle  Apr 29, 2013 9:28 AM By Tim Parry

The Senate has set up a final vote on the Marketplace Fairness Act.

Acxiom’s Howe Talks Big Data with CNN  Apr 23, 2013 9:00 PM By Erin Lynch

The chief executive of one of the largest data brokers in the country sat down with CNN Money recently to demystify what information is captured from consumers when searching on the web.

How to Get Started with Fulfillment by Amazon  Apr 22, 2013 8:23 PM By Tim Parry

Are you thinking about using Fulfillment by Amazon to grow your business? Here’s some advice from Tom Taylor, vice president of Fulfillment by Amazon and Amazon Webstore.

Parcel Returns with Newgistics  Apr 15, 2013 11:46 AM By Tim Parry

In e-commerce, how you handle returns is critical to customer satisfaction and your bottom line. Newgistics created a parcel returns process that improves them both — a process called Intelligent Returns Management.

Ship My Pants? Sure, Ship My Bed While You’re At It, Kmart  Apr 13, 2013 4:37 PM By Tim Parry

It’s pretty easy for me to forget about Kmart when I’m shopping, but its latest viral video (by DraftFCB Chicago) has certainly made the discount retailer top-of-mind.

Bloomberg: JCP’s Johnson’s Pay was Cut 96%  Apr 09, 2013 11:32 AM By Tim Parry

Not like we didn’t see the end of the Ron Johnson era coming at J.C. Penney… but on April 3, Bloomberg reported the ousted CEO’s salary had been slashed 96%. It wasn’t just Johnson, bonuses were not given to any of JCP’s executives. When hired, Johnson promised a $1 billion in profits in his first […]






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