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Videos ARCHIVE

Why U.S. Merchants Need To Expand Their Borders  Jul 09, 2013 11:38 AM By Daniela Forte

Merchants are going beyond the domestic borders and thinking globally when it comes to selling their products. Here’s what Craig Reed, vice president of global commerce for Pitney Bowes, said in an interview at IRCE 2013 about selling internationally.

Why Marketing and Fulfillment Must Work Together  Jun 24, 2013 4:05 PM By Tim Parry

In this video taken at IRCE 2013, three ecommerce executives talk about why it’s important that the marketing and fulfillment teams are on the same page.

Online Shoppers Need to be Nudged  Jun 19, 2013 6:37 AM By Tim Parry

In this video taken at IRCE 2013, SeeWhy’s Charles Nicholls talks about how proper remarketing can nudge the customer, and remind her to complete the transaction.

Performance Testing Key to Cyber Weekend Success  Jun 17, 2013 7:57 PM By Tim Parry

Want to get your site ready for the Holiday season? Test, test and test.

Can Shutl Have Same-day Delivery Success in the U.S.?  Jun 17, 2013 6:01 PM By Tim Parry

Same-day delivery service Shutl has had success in the U.K., large in part to subsidies by participating direct-to-customer merchants. But will merchants offset the cost so U.S. consumers can have their merchandise shipped same-day for free?

Cyber Weekend Customers Come Ready to Buy  Jun 17, 2013 3:13 PM By Tim Parry

Even if you don’t sell products geared toward the Black Friday-Cyber Monday crowd, you need to have your ecommerce site in top shape ahead of the holiday rush. Shoppers who come to Party Supplies Delivered come ready to buy, and that leads to its highest conversion rates of the year.

2013 UPS Pulse of the Online Shopper  Jun 12, 2013 9:19 PM By Tim Parry

UPS’s Melanie Alavi talks about the ecommerce customer experience at IRCE 2013 with Tim Parry of Multichannel Merchant. Alavi also discusses the results of the 2013 UPS Pulse of the Online Shopper conducted with comScore, UPS clients’ top concerns for the 2013 holiday season, how ship-from-store will change the fulfillment landscape and how merchants should […]

Listrak’s Ross Kramer at IRCE 2013  Jun 11, 2013 6:14 PM By Tim Parry

Ross Kramer, CEO of Listrak, sits down with Multichannel Merchant senior content manager Tim Parry, at IRCE 2013 and talks about how his clients are feeling as they get ready for Holiday 2013.

Nathan Focht and Blake Ellis on Marketplace Fairness Act  Jun 11, 2013 8:24 AM By Tim Parry

How would the Marketplace Fairness Act affect small- to medium-size ecommerce merchants? In this video taken June 4, 2013 at IRCE 2013, CommerceV3 founding partners say it will be a burden to those merchants.

The Story Behind Yankee Candles’ Man Candles  Jun 10, 2013 12:52 PM By Tim Parry

In this video shot at IRCE 2013, Brad Wolansky, president of consumer direct and chief marketing officer at Yankee Candle, explains to Multichannel Merchant senior content manager Tim Parry why “MMM, Bacon!” is flying off Yankee Candles’ shelves, and what the company expected by launching the “Man Candles” line.






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