MULTICHANNEL MERCHANT » VIDEOS
Want a peek into an Amazon fulfillment center in Arizona? NBC News sent a team on an all-access tour with Amazon manager of global fulfillment Dave Clark for this segment, which appeared Nov. 29 on “Rock Center with Brian Williams.”
Are department stores dead? Is J.C. Penney trying too hard to reinvent the department store experience? This video from CBS News looks at the changes J.C. Penney is making (including its new JCP moniker) under the direction of CEO Ron Johnson. It also looks at how Nordstrom is succeeding by because of its focus on customer experience and customer service.
While marketers have been preparing for the holidays since July, consumers generally begin shopping in November, so there is still a small window to enhance holiday marketing initiatives. The most engaging and effective media for doing so is video. Here are five tips for smarter use of video to make the most of this holiday season.
Your product videos can counteract the loss of Google Shopping site traffic this holiday season.
Make sure Google is fully indexing your videos and in turn driving increased traffic to your site. Keep in mind that although Google favors video content, it does not automatically index videos.
The more views of your products you can give your prospect on your Website, the better the chance of converting a customer. Here’s a look at Ortery Technologies’ portable photo studio, which can be used to easily produce a 360-degree view of your products.
Watch SLI Systems VP-Marketing Geoff Brash demonstrate how Century Novelty upped its search ante with customized landing pages.