With the holidays steadily approaching, it is important to just get a video online to boost conversion rates for your retail business. This is the advice Simon Mutlu, vice-president of sales for LiveClicker,offered during a recent interview at IRCE 2013.
Mutlu said there are a lot of places videos should be loaded other than YouTube or the product pages. Other places like social media and affiliate networks are good places to have videos implemented. Videos can be integrated with Commission Junction, an online advertising and marketing company or LinkShare, an online marketing solutions company.
Mutlu recommended implementing QR codes on every video so merchants can use it on all product packaging in the store. QR code management is important as well.
For those that have yet to implement video onto their site, start by having someone create the video. Merchants don’t need to hire a videographer or a video production studio to make the video look professional.
Mutlu recommends starting with simply testing videos on the website, because even a horrible video can change conversion rates. Merchants can later replace it with a better quality video.
Mutlu said some concerns he is hearing from merchants is having the right video broadband and producing videos in general.
Merchants are concerned that producing video is a daunting task, but it isn’t as daunting as it seems, according to Mutlu.
Mutlu said he doesn’t recommend hiring an actor for the video either, it makes it look disingenuous. Mutlu recommended having someone from the merchandising team on video that knows the product and is comfortable in front of a camera as an alternative to a professional actor.