U.S.-based retailers may see that International sales are making up less than 5% of their growth, and decide it’s not worth investing time and energy into global ecommerce. But Ken Burke, founder, chairman and CEO of ecommerce platform MarketLive, says that should not be overlooked.
In this video taken at IRCE 2014, Burke explains to Multichannel Merchant why retailers need to make global ecommerce one of their top-3 priorities, and why retailers are also starting to get in tune with it. Burke said his clients are starting to request International websites.
Burke also talks about a partnership his company has formed with BorderFree, which helps his clients get started with global ecommerce.