Scot Wingo: Technology Drove Mobile Commerce Growth

You can thank the iPhone and its bigger screens, in part, for the growth of mobile commerce in the 2015 holiday season. But, the iPhone 6 and the 6+ were only part of the mobile commerce growth story, said ChannelAdvisor Executive Chairman Scot Wingo during a break at NRF Big Show 2016.

New payment systems are really helping people shop online more seamlessly, like Apple Pay, PayPal has a one-click kind of solution. And the apps make it easier to buy things. Wingo pointed out that you don’t have to flip through and scan in to see the pictures, and that retail apps have become much more responsive. The design and feel is also much friendlier for shopping.

“There’s just a general adoption of ecommerce on phones and people are getting more comfortable shopping on them,” Wingo said. “Retailers are going mobile-first – they themselves are consuming the content and acting like a shopper on the phone. That’s just going to result in a better customer experience.”

Partner Content

3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Build the Foundation for Great Customer Experiences - NetSuite
Understand how consistent, timely, relevant and personalized experiences are enabled by having the right technology foundation in place.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.