Silver Star Brands Sees Potential for Global Growth

Okay, the headline may be deceiving, because Silver Star Brands ecommerce manager Ian MacDonald said less than 1% of all Silver Star Brands’ orders are shipped outside the U.S.

However, in this video taken during Operations Summit 2014, MacDonald explained to Multichannel Merchant managing editor Tim Parry that while global sales are less than 1%, Silver Star Brands will focus more attention on growing its global presence.

“It’s an opportunity for us,” MacDonald said. “Customers want merchandise anywhere, and when you’re using a provider or partner like BorderFree, it really makes it easy on us and the customer. So there’s really no reason why we shouldn’t expand [global sales opportunities].”

MacDonald said he has done global ecommerce when he worked for other merchants, but did not use third-party aggregation. Watch the video and hear MacDonald talk about why working without a global shipping partner resulted in a bad customer experience.

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.