For millennials today, shopping is about the experience and the journey, whether they’re online or in-store. Millennials want to touch brands at every point in the customer journey. Shops will not only be a place to purchase something, but a way for millennial shoppers to learn and experience.
This is why it is imperative that brands find different ways to engage with the millennial. Many are trying augmented and virtual reality to make for a more sticky experience between the millennial consumer and the brand.