Is Tmall the Ecommerce Gateway to China?

Mar 19, 2014 10:56 AM  By

If you want to sell in China, agile commerce is the way to go. And if you sell goods that cater to Millennials, China is the place you want to expand globally.

Scot Wingo, co-founder and CEO of ChannelAdvisor, talks with Multichannel Merchant about how retailers are using – and can use – Alibaba’s Tmall to reach customers in that growing economy.