Understanding the Canadian Anti-Spam Law (CASL)

May 29, 2014 7:56 AM  By

The Canadian Anti-Spam Law (CASL) takes effect on July 1, and has a global impact on businesses of all sizes that market to anyone in Canada through commercial electronic messages (CEMs) without receiving prior proof of consent.

Check out this video from Montréal-based email marketing firm CakeMail and see if your Canada-bound emails are compliant, and learn the difference between CASL and CAN-SPAM.