Video: Multichannel Merchant’s Editors Analyze Cyber Weekend 2015 Trends

Cyber Weekend 2015 is in the books, and Multichannel Merchant’s editorial staff put a wrap – and a bow – on it with a video roundtable discussion.

Watch as Chief Content Director and Publisher Ellen Shannon, Managing Editor Tim Parry, Senior Editor Mike O’Brien and Content Producer Daniela Forte share their insights and impressions of Cyber Weekend.

In this video, the Multichannel Merchant editors discuss:

  • The impact of mobile on ecommerce, and how bigger devices, better apps, and responsive design helped turn smartphones into ordering devices.
  • What the increase in ecommerce orders means to both the shippers and the carriers.
  • Why heavy discounting and numerous promotions may have led to consumers not buying with a sense of urgency over Cyber Weekend.
  • How the rest of the 2015 Holiday Season should play out, from the perspective of both the merchants and the consumers.
  • And more…

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