VIDEO: The Truth About Millennial Shoppers

Jun 11, 2014 6:31 AM  By

What’s on the mind of millennial shoppers?

Millennials are graduating into the best job market since the Great Recession, and are poised to become the largest consumer group in the United States.

Kristina Kennedy, Senior Director of ecommerce company Bigcommerce, has recently completed research on reaching millennials. In this video taken June 10 at IRCE 2014, Kennedy explores key ways retailers can reach this demographic.


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