The time for selling globally is now. But what should you consider when you want to sell cross-border?
“There’s a lot of different steps, and we’ve learned the hard way as well,” said Eric Tong, Co-founder and General Manager of mobile accessories seller Tech Armor, during this video interview with Multichannel Merchant at IRCE 2015. “But we’ve kind of got off to a good start. We’re doing pretty well in Canada and in the U.K., and some of the other European markets as well.”
There’s a lot of things to do before you get into a new market, including things like setting up a value-added tax (which is most-often needed in the European Union), getting registered in-country so you can import, to translations.
And by translations, Tong means making sure Tech Armor doesn’t simply translate from English to a foreign language, but really understanding the nuances of a particular international country and culture.
On July 22 at Growing Global 2015 in Hollywood, CA, Tong and business partner Joseph Jaconi will present a session about Tech Armor’s global journey.
Tong and Jaconi will discuss how Tech Armor Join us and learn how Tech Armor markets the brand to cross-border consumers, provides customer service and support from a global perspective, handles global logistics challenges, and deals with operational and financial hurdles.