MULTICHANNEL MERCHANT » WEB CHANNEL: SEO/SEM
While SEO is neither novel nor new, it ceaselessly amazes me how few sites fully leverage the opportunity to drive traffic and sales through search. Most often, it’s not for lack of trying, but rather for lack of resources. Merchants and marketers at either end of the spectrum
There’s a time and place for creating a microsite, vs. further building out your main website. If your microsite is likely to gain significantly more
Let’s say your wife is an avid hunter. You decide to surprise her by tracking down a pair of specialty hunting socks to keep her feet warm. You have no
(Searchline) The online advertising industry is moving fast these days. But apparently that doesn’t oblige the legal system to keep pace. Case in point: The lawsuit by American Blind & Wallpaper Factory against Google for alleged trademark infringement, which may finally get to go before a jury this November–almost four years after it was filed.
(Searchline) Google’s made a major change in the way it displays its general search results. And while the impact may at first be small, the significance of that change will grow over time and eventually ripple through the very concept of optimizing Web pages for search.
(Searchline) For a business that
Gift giving can be a drag. Every year I, like many others, fret over what to get my significant other. I almost always revert to a tried-and-true purchase:
(Searchline) A little-noticed bill passed by the Utah legislature in February will let businesses based in that state enter their trademarks into a state registry and police their use as triggers for search marketing to Utah residents.
My clients often say to me,