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WEB CHANNEL: SEO/SEM ARCHIVE

5 Tactical Holiday SEO Tips You Can Act On Today  Oct 16, 2012 1:09 AM By Amanda Massello

While SEO is neither novel nor new, it ceaselessly amazes me how few sites fully leverage the opportunity to drive traffic and sales through search. Most often, it’s not for lack of trying, but rather for lack of resources. Merchants and marketers at either end of the spectrum

SEO: To Build or Not to Build a Microsite?  Jul 01, 2011 9:30 PM By Stephan Spencer

There’s a time and place for creating a microsite, vs. further building out your main website. If your microsite is likely to gain significantly more

Secrets of Natural Search  Feb 01, 2008 10:30 PM By Brian Klais

Let’s say your wife is an avid hunter. You decide to surprise her by tracking down a pair of specialty hunting socks to keep her feet warm. You have no

Live from eTail: Online Visibility and Vampires  Aug 08, 2007 6:05 AM By Melissa Dowling

Washington

Google, American Blinds Get Ready to Rumble over Trademark Keywords  Jun 01, 2007 1:20 AM By Brian Quinton

(Searchline) The online advertising industry is moving fast these days. But apparently that doesn’t oblige the legal system to keep pace. Case in point: The lawsuit by American Blind & Wallpaper Factory against Google for alleged trademark infringement, which may finally get to go before a jury this November–almost four years after it was filed.

Google’s New Search: Universal, and Far from Remote  Jun 01, 2007 1:00 AM By Brian Quinton

(Searchline) Google’s made a major change in the way it displays its general search results. And while the impact may at first be small, the significance of that change will grow over time and eventually ripple through the very concept of optimizing Web pages for search.

Calendars.com Optimizes Campaigns, Bids  May 03, 2007 10:41 PM By Brian Quinton

(Searchline) For a business that

Organic Search vs. User-Generated Content: and the Winner Is…  May 01, 2007 9:30 PM By Tim Daly

Gift giving can be a drag. Every year I, like many others, fret over what to get my significant other. I almost always revert to a tried-and-true purchase:

Questions, Ire Rise from Utah’s “Do Not Bid” Trademark Law  Apr 19, 2007 7:04 PM By Brian Quinton

(Searchline) A little-noticed bill passed by the Utah legislature in February will let businesses based in that state enter their trademarks into a state registry and police their use as triggers for search marketing to Utah residents.

Optimizing Website Content: It’s Easier Than You Think  Apr 17, 2007 4:55 AM By Jennifer Zibrin

My clients often say to me,






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