WEB CHANNEL: SEO/SEM ARCHIVE

Google Readies for Action  Apr 04, 2007 11:26 PM By Brian Quinton

(Searchline) In the beginning, there was cost per impression: You, the online marketer, paid for the audience of a Web page. And it was good for the publishers, but only okay for the advertisers,

Get Smart: Three Steps to Intelligent Keyword Bidding  Apr 01, 2007 9:30 PM By Mark Simon

A bit of number crunching speaks volumes about the quandary many search engine marketers find themselves in. According to the Search Engine Marketing

Search Gets Social  Mar 27, 2007 3:12 AM By Brian Quinton

(Searchline) Nothing in the online advertising space has attracted more attention recently than the phenomenon of social networking.

In Testing, Keep the Baby, Change the Bathwater  Mar 02, 2007 1:26 AM By Brian Quinton

(SearchLine) Prospective parents are accustomed to lots of tests: for the health of the baby, for its gender, and for the mother’s wellness. When BabyCenter.com, a content site aimed at parents-to-be, wanted to optimize its site to drive search traffic,

A Gaggle of Google Updates  Mar 02, 2007 1:02 AM By Brian Quinton

(Searchline) Those marketers who are up for a good algorithm chase should lace up their Adidas: Google’s on the move again.

Making the Mobile Optimization Call  Feb 17, 2007 3:33 AM By Brian Quinton

No one can be sure that Apple’s rollout of the iPhone this June will make 2007 the watershed year for the mobile Internet and thus for mobile search.

A Dearth of Search Among Big-Box Retailers  Feb 08, 2007 2:40 AM By Brian Quinton

(Searchline) If you’re a small or midsize e-commerce site trying to compete with large retailers, take heart: As long as you manage an active search marketing campaign that takes in both pay-per-click ads and organic optimization,

Putting Jegs.com in drive  Feb 01, 2007 10:30 PM By MCM staff

This month Multichannel Merchant introduces Website Critique. Just as our Catalog Critique section evaluates the finer points of print catalog creative,

Five Proven Ways to Waste Money with Pay-Per-Click Advertising  Jan 30, 2007 9:41 PM By John Grant

For small and midsize companies in particular

Beneath the surface of search  Jan 01, 2007 10:30 PM By Brian Klais

If you are like most merchants, you’ve followed the advice of your natural-search optimization (NSO) firm and completed some basic site optimization projects.






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