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WEB CHANNEL: SEO/SEM ARCHIVE

Vertical reality  Jan 01, 2007 10:30 PM By Ken Magill

Business-to-business merchants have always had a reputation for being slow to embrace new marketing techniques. Their attitude toward the not-so-new channel

YAHOO! for PROJECT PANAMA  Jan 01, 2007 10:30 PM By MCM staff

The opening of the Panama Canal in 1914 instantly slashed the number of miles ships had to travel to get from the West Coast to the East Coast by more

Number One? Not Always the Top Ad Strategy  Dec 21, 2006 4:12 AM By Brian Quinton

(Searchline) San Diego-based search marketing firm Engine Ready recently came out with a look at the impact pay-per-click ad position has had on the clickthrough and conversion performance of a diverse selection of its managed accounts in the last year.

Watch Your Rep on Social Networks  Dec 14, 2006 8:04 PM By Erica Schmidt

(Searchline) Last month I planned a trip to Italy to visit a friend in Florence. Snagging a cheap fare to London proved painless; all I needed to complete the junket was a frugal flight from London to Italy.

Taking Work and Waste Out of B-to-B Search Marketing  Dec 14, 2006 7:34 PM By Brian Quinton

(Searchline) The great basic advantage of search marketing directed at consumers is that users self-qualify: If they put into that query box the keyword that brings up

Last-Minute Web Testing Can Boost Holiday Sales  Dec 07, 2006 7:43 PM By Brian Quinton

(Searchline) Just because you’re deep in the holiday sales season doesn’t mean you should take a vacation from testing your Websites and marketing to reach peak performance.

Budgeting for search success  Dec 01, 2006 10:30 PM By Tim Daly

Soft ocean breezes. Powdery white sand. Frosty margaritas. The bliss of a weeklong getaway in some tropical hideaway. Quality time with the family. Okay,

Searching for the retail value of SEM  Dec 01, 2006 10:30 PM By Cam Balzer

Search engine marketing (SEM) does more than deliver immediate online transactions. It generates in-store transactions too. A 2005 research from the Dieringer

Should You Buy Your Brand?  Nov 30, 2006 9:04 PM By Brian Quinton

(Searchline) In a just and well-regulated world, buying your company

Make Links Work for You—Carefully  Nov 30, 2006 8:32 PM By Brian Quinton

(Searchline) If you






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