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MULTICHANNEL MERCHANT » WEB CHANNEL: SEO/SEM
There’s no shortage of marketers wanting to help brides prepare for their big day. But what about the grooms? Don’t they want the same treatment? Ramin Ramhormozi thinks so. He’s developed Groomstand.com, a site that offers personalized gifts for the husband-to-be’s best men.
As search marketing grows more hotly competitive, marketers
Very often, people outgrow the things that seemed crucially important when they were kids: building models, collecting baseball cards, riding horses. Putting aside the question of whether that
No firm results to speak of yet about advertisers
The accepted wisdom in selling cars is that customers start looking for their next ride the moment they drive their current purchase off the lot. But the Internet and its research possibilities have added focus to the last eight to 12 weeks of that decision process, making that the most crucial time in which to reach the prospect and convert him or her from a digital tire-kicker to a showroom visitor. A couple of leading automotive Web retailer networks have taken this time crunch to heart and added recent features to their marketing and promotional programs that should help pull customers off their desktops and onto the lots of their dealer-members.
“I can’t learn something from a book; I have to see it being done.” If you haven’t said that yourself, you probably know someone who has. (Probably after buying furniture at Ikea.) Text is good for many things, but sometimes having that visual element really drives a point home. Anyway, that’s the hypothesis being tested […]
Big-budget search marketers are entering the search channel, and they
The Boston Red Sox;