Groomstand Uses Search to Sell Guys on Wedding Gifts  Jul 13, 2006 9:22 PM By Larry Riggs

There’s no shortage of marketers wanting to help brides prepare for their big day. But what about the grooms? Don’t they want the same treatment? Ramin Ramhormozi thinks so. He’s developed, a site that offers personalized gifts for the husband-to-be’s best men.

Search Analytics Gets It Together at iCrossing  Jul 13, 2006 9:17 PM By Brian Quinton

As search marketing grows more hotly competitive, marketers

Sports Collectible Site Powers up Major League Search  Jul 13, 2006 9:14 PM By Brian Quinton

Very often, people outgrow the things that seemed crucially important when they were kids: building models, collecting baseball cards, riding horses. Putting aside the question of whether that

StepUp Makes the Local Connection for Web Searchers  Jul 13, 2006 9:10 PM By Brian Quinton


Pay-per-call Breaks Out  Jul 06, 2006 8:11 PM By Brian Quinton

No firm results to speak of yet about advertisers

Auto Sites Feed Some Gas to Online Marketing  Jul 06, 2006 8:07 PM By Brian Quinton

The accepted wisdom in selling cars is that customers start looking for their next ride the moment they drive their current purchase off the lot. But the Internet and its research possibilities have added focus to the last eight to 12 weeks of that decision process, making that the most crucial time in which to reach the prospect and convert him or her from a digital tire-kicker to a showroom visitor. A couple of leading automotive Web retailer networks have taken this time crunch to heart and added recent features to their marketing and promotional programs that should help pull customers off their desktops and onto the lots of their dealer-members.

Answerbag’s Show and Tell  Jul 06, 2006 7:27 PM By Brian Quinton

“I can’t learn something from a book; I have to see it being done.” If you haven’t said that yourself, you probably know someone who has. (Probably after buying furniture at Ikea.) Text is good for many things, but sometimes having that visual element really drives a point home. Anyway, that’s the hypothesis being tested […]

Search Sophistication on the Upswing  Jul 06, 2006 7:23 PM By Brian Quinton

Big-budget search marketers are entering the search channel, and they

Integrating Search and Traditional Marketing  Jul 06, 2006 7:19 PM By MCM staff

The Boston Red Sox;

LookSmart’s Dave Hills: “We’re Turner, Google Is CBS”  Jul 06, 2006 6:42 PM By Brian Quinton

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