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WEB CHANNEL: SEO/SEM ARCHIVE

MSpoke Puts Consumers behind the Wheel  Jul 06, 2006 6:37 PM By Brian Quinton

You can debate the existence of an

Catching Up with UpSnap  Jul 06, 2006 6:32 PM By Brian Quinton

When SearchLine last spoke to UpSnap Networks, back in November 2004, the Davidson NC-based company had just introduced a free SMS-based mobile business directory service. Fast-forward a year and a half, and pay-per-call ads have been added to the ad mix.

DOLLARS AND SENSE  Jul 01, 2006 9:30 PM By MCM staff

Not surprisingly, annual revenue plays a role in how companies monitor SEM campaigns. Fifty-two percent of respondents at companies with annual sales

Seeking SEM stats  Jul 01, 2006 9:30 PM By Heather Retzlaff

Advertisers in the U.S. and Canada spent $5.75 billion on search engine marketing (SEM) in 2005, a 44% increase over spending in 2004, according to a

INHOUSE VS. OUTSOURCE  Jul 01, 2006 9:30 PM By MCM staff

Managing the various components of an SEM campaign tends to be an inside job, according to survey participants. Of those with SEM campaigns or planning

WHO’S ON SEARCH?  Jul 01, 2006 9:30 PM By MCM staff

More than one-third 37% of respondents to our survey said they engage in pay-per-click or pay-per-call advertising. Of those, 78% were business-to-consumer

BLOGGED DOWN  Jul 01, 2006 9:30 PM By MCM staff

Although the benefits of corporate blogs frequently make news in the business and mainstream media, survey respondents hadn’t yet embraced the technology

Inventing the Circle  Jun 23, 2006 7:16 PM By Brian Quinton

There

The Virtues of Getting Vertical  Jun 23, 2006 7:12 PM By Brian Quinton

As a term within the search industry,

Some Tips for Cleaning Up Clicks  Jun 23, 2006 7:06 PM By Brian Quinton

The measurement and eradication of click fraud






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