WEB CHANNEL
Devoted to all elements of the e-commerce portion of a multichannel business, including website design, navigation, search engine marketing and optimization, e-mail, affiliate marketing, and online advertising
FROM THE CURRENT ISSUE:Read even more articles from the July issue MARKETINGLet’s Get Social: Lessons Learned From PleoLast Christmas a robotic baby dinosaur demonstrated a social media marketing tactic that can generate a mammoth return: a social network. When done right, a social network can turn customers into advocates... Provide Commerce adds Red Envelope to stableEmbattled gifts cataloger Red Envelope found a buyer, as we reported last month. But it's not Creative Catalogs Corp. After a U.S. Bankruptcy Court-supervised... Social Influence Marketing: The New Way to Win CustomersDon't get us wrong. We're not saying that consumers can't think for themselves. But they do influence each other when making purchasing decisions—especially online. How can you tap into this phenomenon? ... E-MAIL MARKETINGTake Action on Inactive E-mail SegmentsNo matter how great your acquisition strategy, it’s a sad fact that response rates for e-mail marketing campaigns begin to drop almost immediately once a consumer joins a list. ... Keeping your co-reg cleanIs co-registration a good way to build a database? Well, it can certainly be an efficient way to start and grow a file, according to the experts. But... Maintain your good nameJoan Jett and the Blackhearts may not care about having a bad reputation, but for e-mail marketers, reputation has a specific meaning crucial to the deliverability of their messages. And many merchants are not even aware of this.... More e-mail marketing articles AFFILIATE MARKETING/ONLINE ADS/BLOGSLive from ACCM: When It Pays to Be StupidBoston--If your Web marketing consultant advised you to title one of your first blog posts “It’s great to be stupid,” you might start looking for a new agency.... Affiliating with SuccessBoy, has affiliate marketing come a long way since the mid-1990s, when Amazon.com and CDNow.com pioneered the practice of paying third parties commissions for online leads and sales.... Google to Buy DoubleClick in Bid to Dominate Display Ads(Direct) Search power Google announced late Friday that it will pay $3.1 billion in cash to acquire Web ad platform DoubleClick ... |
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WEBSITE CREATIVE/ANALYTICSSecrets to social media successIf you're the Web strategist in your organization, you've been hearing questions like these more often. The answers don't necessarily involve cataloging... Little tweaks pay big for Skinner siteIf there are two constants in direct marketing that have translated to the Internet, they are that people never do what we think they'll do, and that... Control FreaksA woman goes online in search of a new blouse. She's not exactly sure of what she's looking for, so she asks her sister to shop with her. Her sister thinks... More website creative/analytics articles SEO/SEMSecrets of Natural SearchLet's say your wife is an avid hunter. You decide to surprise her by tracking down a pair of specialty hunting socks to keep her feet warm. You have no... Live from eTail: Online Visibility and VampiresWashington—Do you know where to find the vampires in your state? You could find out online, says Steven Berlin Johnson, author of Everything Bad is Good For You. In his Aug. 7 session at the eTail conference titled “Exploring the Power of Collective Decision-making and the New Patterns of Adoption and Word of Mouth That Are Flourishing Online,” Johnson discussed the strength of social group formation thanks to the collective power of the Internet World. ... Google, American Blinds Get Ready to Rumble over Trademark Keywords(Searchline) The online advertising industry is moving fast these days. But apparently that doesn't oblige the legal system to keep pace. Case in point: The lawsuit by American Blind & Wallpaper Factory against Google for alleged trademark infringement, which may finally get to go before a jury this November--almost four years after it was filed.... WEB ADVERTISINGDeciphering Web DataYou are sitting on a pile of incredibly useful data. You just don't know it yet. But if you're tracking results on your paid search campaign, online display... Google to Buy DoubleClick in Bid to Dominate Display Ads(Direct) Search power Google announced late Friday that it will pay $3.1 billion in cash to acquire Web ad platform DoubleClick ... Live from eTail 2007: Five Steps to Effectively Using Comparison-Shopping EnginesPalm Desert, CA — One in three Internet shoppers use comparison-shopping engines, John Lazarchic, vice president of e-commerce at pet supplies merchant Petco, told attendees at eTail 2007 on Wednesday. ... |
