MULTICHANNEL MERCHANT » WEBCHANNEL
Customer acquisition via email marketing has magnified since 2009. According to Custora’s report “E-Commerce Customer Acquisition Snapshot” the channel grew from 0.88% of customers acquired in 2009 to 6.84% in 2013.
The Internet has long been described as the online superhighway. As a practical matter, it
In September 2007, it looked like Target had cracked the social media marketing code and was well on its way to a successful holiday shopping season
Mobile commerce is more than just a shrunken version of a traditional Website. I.merchant
There are more opinions on what the role of Web content is in selling online than there are on the upcoming election. Some people think it’s the most
Washington–If you want to keep the faith of your customers, let them talk about you. On your Website. That was the message Drew Wofford III
Washington–The old catchphrase “Avon calling” could soon be replaced with a more 21st-century saying: “Avon pinging.”
Only a fool would mail a less than-perfect prospect name, right? Not quite true. A small number of mailers are doing it as part of a practice called add-a-name.
Still trying to prioritize your to-do list to get your site in shape for the holidays? Jamus Driscoll, vice president of marketing of e-commerce systems
The fast-paced world of search engine optimization changes in the blink of an eye: What was once thought a viable tactic becomes obsolete faster than