Webchannel ARCHIVE

Why Email Marketing’s Significant Growth Continues  Jul 12, 2013 11:02 AM By Daniela Forte

Customer acquisition via email marketing has magnified since 2009. According to Custora’s report “E-Commerce Customer Acquisition Snapshot” the channel grew from 0.88% of customers acquired in 2009 to 6.84% in 2013.

Navigating the Seas of SEO  Oct 15, 2008 7:18 PM By Kevin Rourke

The Internet has long been described as the online superhighway. As a practical matter, it

A ‘Target’ for Social Media Marketing Backlash  Oct 06, 2008 8:24 PM By Lisa Wehr

In September 2007, it looked like Target had cracked the social media marketing code and was well on its way to a successful holiday shopping season

Dial Up a Mobile Commerce Strategy  Oct 06, 2008 8:22 PM By MCM staff

Mobile commerce is more than just a shrunken version of a traditional Website. I.merchant

Online Selling: Some words about content  Sep 01, 2008 9:30 PM By Amy Africa

There are more opinions on what the role of Web content is in selling online than there are on the upcoming election. Some people think it’s the most

Live From Etail: Let Customers Have their Say  Aug 06, 2008 10:28 PM By Tim Parry

Washington–If you want to keep the faith of your customers, let them talk about you. On your Website. That was the message Drew Wofford III

Live From E-Tail: Avon Embracing Social Networking  Aug 05, 2008 11:36 PM By Tim Parry

Washington–The old catchphrase “Avon calling” could soon be replaced with a more 21st-century saying: “Avon pinging.”

Filler-mail savings  Aug 01, 2008 9:30 PM By Tim Parry

Only a fool would mail a less than-perfect prospect name, right? Not quite true. A small number of mailers are doing it as part of a practice called add-a-name.

Top-10 holiday things to do now  Aug 01, 2008 9:30 PM By MCM staff

Still trying to prioritize your to-do list to get your site in shape for the holidays? Jamus Driscoll, vice president of marketing of e-commerce systems

Going organic  Aug 01, 2008 9:30 PM By Kevin Rourke

The fast-paced world of search engine optimization changes in the blink of an eye: What was once thought a viable tactic becomes obsolete faster than






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