Webchannel ARCHIVE

Why Email Marketing’s Significant Growth Continues  Jul 12, 2013 11:02 AM By Daniela Forte

Customer acquisition via email marketing has magnified since 2009. According to Custora’s report “E-Commerce Customer Acquisition Snapshot” the channel grew from 0.88% of customers acquired in 2009 to 6.84% in 2013.

Navigating the Seas of SEO  Oct 15, 2008 7:18 PM By Kevin Rourke

The Internet has long been described as the online superhighway. As a practical matter, it

A ‘Target’ for Social Media Marketing Backlash  Oct 06, 2008 8:24 PM By Lisa Wehr

In September 2007, it looked like Target had cracked the social media marketing code and was well on its way to a successful holiday shopping season

Dial Up a Mobile Commerce Strategy  Oct 06, 2008 8:22 PM By MCM staff

Mobile commerce is more than just a shrunken version of a traditional Website. I.merchant

Online Selling: Some words about content  Sep 01, 2008 9:30 PM By Amy Africa

There are more opinions on what the role of Web content is in selling online than there are on the upcoming election. Some people think it’s the most

Live From Etail: Let Customers Have their Say  Aug 06, 2008 10:28 PM By Tim Parry

Washington–If you want to keep the faith of your customers, let them talk about you. On your Website. That was the message Drew Wofford III

Live From E-Tail: Avon Embracing Social Networking  Aug 05, 2008 11:36 PM By Tim Parry

Washington–The old catchphrase “Avon calling” could soon be replaced with a more 21st-century saying: “Avon pinging.”

Websites get ready  Aug 01, 2008 9:30 PM By Ken Burke

It’s almost here, the season that consumer merchants and gift marketers wait all year for. So is your site up to snuff for the holidays? To get the most

All atwitter  Aug 01, 2008 9:30 PM By Stephan Spencer

Just when you think you’ve gotten your head around blogging, along comes this whole phenomenon and the popular service that’s fueling the trend, Twitter.

Filler-mail savings  Aug 01, 2008 9:30 PM By Tim Parry

Only a fool would mail a less than-perfect prospect name, right? Not quite true. A small number of mailers are doing it as part of a practice called add-a-name.






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