WEB CHANNEL ADVERTISING
WEB CHANNEL ADVERTISING
Multichannel Merchant's most recent stories on Webchannel Advertising.
Deciphering Web Data
You are sitting on a pile of incredibly useful data. You just don't know it yet. But if you're tracking results on your paid search campaign, online display...
Google to Buy DoubleClick in Bid to Dominate Display Ads
(Direct) Search power Google announced late Friday that it will pay $3.1 billion in cash to acquire Web ad platform DoubleClick ...
Live from eTail 2007: Five Steps to Effectively Using Comparison-Shopping Engines
Palm Desert, CA — One in three Internet shoppers use comparison-shopping engines, John Lazarchic, vice president of e-commerce at pet supplies merchant Petco, told attendees at eTail 2007 on Wednesday. ...
Firebox.com Heats Up Stateside
When London-based gifts, games, and gadgets merchant Firebox launched a U.S.-based e-commerce beta site in early October, it did so without a multimillion-dollar...
HomeDepot.com to Sell Ads
Selling lumber, hardware, maintenance supplies, and furniture isn’t enough for Home Depot. The Atlanta-based cataloger/retailer is now selling advertising on HomeDepot.com...
DMA Releases Affiliate Marketing Guidelines
The Internet Marketing Advisory Board of the Direct Marketing Association has released its best practices for online advertising and affiliate marketing networks. ...
Ten Tips for Driving Website Traffic
By now you’ve read myriad surveys and studies showing that even consumers who don’t buy online use the Internet to research purchases. That means driving traffic to your Website is more important than once believed....
Keeping tabs on Internet ads
Network advertising affords companies the opportunity to have their ads placed throughout the Web. The advantages of network advertising are many. Not...
Case Study: SmartBargains.com and Shop.com
Off-price general merchant SmartBargains.com has found a relatively effortless way to gain 10,000 new customers a year: participating with online shopping mall Shop.com....
Experian Grabs Comparison-Shopping Site
Experian has significantly added to its lead-referral arsenal with the acquisition of comparison-shopping site PriceGrabber.com. ...
Rich media: On the ad side
According to marketing services provider DoubleClick, during the third quarter of 2004 the average click-through rate for rich media was 1.17%, more than...
Tales from the Front
Gratuitous pic of the month We wish we had some newsworthy reason to refer to Independent Journeys, a recent spin-off catalog from Wilderness Travel we...
Tales from the Front
Tears for a clown A Catalog Age staffer in mid-January ordered an ornament from The Met Store, the Metropolitan Museum of Art's Web catalog. The ornament...
TALES FROM THE FRONT
Bauer gives us a break A Catalog Age staffer coupon in hand went to Eddie Bauer's Website to place an order. The site was experiencing a glitch in which...
Tales from the front
Neiman Marcus zaps zeppelin rumors Alert the media: Actor John Travolta did not order a Zeppelin NT from the Neiman Marcus holiday catalog. In early December...
