Affiliating with Success
May 1, 2007 12:00 PM, By Ken Magill
Boy, has affiliate marketing come a long way since the mid-1990s, when Amazon.com and CDNow.com pioneered the practice of paying third parties commissions for online leads and sales....
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Live from ACCM: When It Pays to Be Stupid
May 21, 2007 10:35 PM, By Melissa Dowling
Boston--If your Web marketing consultant advised you to title one of your first blog posts “It’s great to be stupid,” you might start looking for a new agency....
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Affiliating with Success
May 1, 2007 12:00 PM, By Ken Magill
Boy, has affiliate marketing come a long way since the mid-1990s, when Amazon.com and CDNow.com pioneered the practice of paying third parties commissions for online leads and sales....
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When an industry term is on the tip of your tongue, or when you come across jargon that's new to you, the words and definitions you need may well be right here. Click here
Whether you're just getting started or you need a refresher, the articles below can help you get back to basics.
Setting Up An Affiliate Program
May 1, 2003 12:00 PM
Without question, affiliate marketing can add sales. But it can also cause you headaches if you're not careful in establishing and maintaining your program....
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Reevaluating Affiliate Marketing
May 1, 2003 12:00 PM, Mark Del Franco and Paul Miller
Affiliate marketing was all the rage during the infancy of Web commerce. In the e-commerce equivalent of locker-room bragging, marketers boasted about...
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Analyze this
May 1, 2005 12:00 PM, By Dina Santorelli
Imagine a 24/7, real-time focus group one that gives you access to a customer's every move. Imagine sitting upon the shopper's shoulders as he views your...
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Shopping around: comparison shopping Websites
Jan 1, 2005 12:00 PM, By Heather Retzlaff
Comparison shopping engines can help you boost sales and acquire customers provided your company's product is a top contender among the search results....
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Booming on eBay
Jul 1, 2003 12:00 PM, Margery Weinstein
Multititle mailer Brylane wasn't satisfied with the recovery rate it was getting on overstocks and discontinued items that it sold to discount stores...
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Get 'em to Bite
Apr 1, 2003 12:00 PM, David Sparrow
Ken Seiff, the CEO of Bluefly.com, has a simple mathematical formula for obtaining new customers: More site traffic = more business. With that guiding...
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