WEB CHANNEL: Affiliate Marketing/Online Advertising
Covering affiliate marketing and online advertising as they relate to catalogers, Web merchants, retailers, wholesalers, and multichannel merchants
Live from ACCM: When It Pays to Be StupidBoston--If your Web marketing consultant advised you to title one of your first blog posts “It’s great to be stupid,” you might start looking for a new agency.... Affiliating with SuccessBoy, has affiliate marketing come a long way since the mid-1990s, when Amazon.com and CDNow.com pioneered the practice of paying third parties commissions for online leads and sales.... Google to Buy DoubleClick in Bid to Dominate Display Ads(Direct) Search power Google announced late Friday that it will pay $3.1 billion in cash to acquire Web ad platform DoubleClick ... Patagonia Launches BlogPatagonia is the latest multichannel merchant to enter the blogosphere. The manufacturer/marketer of outdoor apparel launched its first blog, ... Study: Affiliate Shoppers Spend More, Skew OlderAffiliate channel shoppers often spend more than the typical online shopper, according to a recent study commissioned by Performics... Firebox Launches in U.S. with Assist from BlogsWhen London-based gadgets and gizmos merchant Firebox launched a U.S.-based e-commerce beta site in early October, it did so without a multimillion-dollar splash. ... 10 Ideas for Converting Holiday ShoppersMany Web publishers are accepting affiliate advertisements, but not many affiliate advertisers are making the most of their affiliate relationships. ... DMA Releases Affiliate Marketing GuidelinesThe Internet Marketing Advisory Board of the Direct Marketing Association has released its best practices for online advertising and affiliate marketing networks. ... Best bets for online acquisition and retentionIn the world of online marketing, it's easy to lose focus on the core objective when you're haggling with search engines, chasing down affiliates, and... Rich media: On the ad sideAccording to marketing services provider DoubleClick, during the third quarter of 2004 the average click-through rate for rich media was 1.17%, more than... Analyze thisImagine a 24/7, real-time focus group one that gives you access to a customer's every move. Imagine sitting upon the shopper's shoulders as he views your... Shopping around: comparison shopping WebsitesComparison shopping engines can help you boost sales and acquire customers provided your company's product is a top contender among the search results.... TechnoScout Changing Name AgainLess than five years after changing its name from Comtrad Industries, gadgets cataloger TechnoScout has changed its name once again—this time to FirstStreet. ... Live from Shop.org: Affiliating with SuccessNew York--On Jan. 13, the first day of the National Retail Federation-sponsored Shop.org conference here, three cataloger/retailers discussed the challenges... Reevaluating Affiliate MarketingAffiliate marketing was all the rage during the infancy of Web commerce. In the e-commerce equivalent of locker-room bragging, marketers boasted about... |
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GLOSSARYWhen an industry term is on the tip of your tongue, or when you come across jargon that's new to you, the words and definitions you need may well be right here. Go to the affiliate marketing glossary PRIMERWhether you're just getting started or you need a refresher, the articles below can help you get back to basics. |
