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The Five C's of Web Merchandising Mar 1, 2007 12:00 PM, By Lauren Freedman If you're like most of your peers, you have a wish list of tools and tactics you'd love to implement on your site. And if you're like most of your peers,... The Effective Website: The Seven-Minute Checkup Jun 1, 2007 12:00 PM, By Larry Becker Can you evaluate the effectiveness of your Website in a mere seven minutes? We developed this Seven-Minute Site Checkup as a fun diagnostic for the free,... Web Shopping: Do You Know What Really Ticks People Off? Jan 23, 2007 12:43 PM, By Mark Lee If you're like most online retailers, you're never 100% satisfied with your Website. We click through competitors' sites, exultant where we find we have an edge, wincing on the discovery of a cool feature the other guys have. ... The Effective Website: Lo-fi Prototypes Yield High Returns Mar 1, 2007 12:00 PM, By Larry Becker Lo-fi prototypes are simple representations of your Web pages, site sketches that limit their focus to the essential. They lay out the content and navigation... 9 tips for Web catalog creative Nov 1, 2000 12:00 PM, Glenda Shasho Jones How to present and sell products online For as many advantages as the Internet has provided print catalogers - a new sales channel, a customer acquisition... The Effective Website: Keeping Your Eye on the 2.0 User Jan 1, 2007 12:00 PM, By Larry Becker An effective Website pulls sales and profits from the sweet spot where business goals meet customer needs. Managing your site for effectiveness requires... On-target onsite search Mar 1, 2005 12:00 PM, By Heather Retzlaff Most of the buzz about online search focuses on search engine marketing. But onsite search the effectiveness and user-friendliness of your Website's search... The lowdown on drill-downs Apr 1, 2005 12:00 PM, By Heather Retzlaff When it comes to Website drill-downs, you can have too much of a good thing. Navigation that has you drill down from category page to product category... Seven Guidelines for Universal Web Design Apr 1, 2007 12:00 PM To better illustrate the tenets of universal Website design, the Center for Universal Design at North Carolina State University established seven guiding...
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