WEB CHANNEL: E-mail Marketing
Cover all aspects of email marketing as they relate to catalogers, online marketers, and multichannel merchants
Innovative Email Strategies: Bulletproofing and Bake-offsWhen it comes to email marketing, the best thing for merchants to test 10 years ago was the subject line, according to Ryan Urban, director of acquisition for men’s apparel merchant Bonobos. ... Triggered Email Messaging in Five Easy StepsHere are five steps to getting triggered email marketing right. ... Email Marketing Shift Drives Double-Digit Direct Growth for CuddledownHome goods and apparel merchant Cuddledown decided that, when it comes to email marketing during the holiday season, more was more. By emailing its list on a more-frequent basis and creating special offers for certain segments of its list, Cuddledown helped to grow its fourth-quarter direct sales by 53% over 2009.... Take Action on Inactive E-mail SegmentsNo matter how great your acquisition strategy, it’s a sad fact that response rates for e-mail marketing campaigns begin to drop almost immediately once a consumer joins a list. ... Keeping your co-reg cleanIs co-registration a good way to build a database? Well, it can certainly be an efficient way to start and grow a file, according to the experts. But... Maintain your good nameJoan Jett and the Blackhearts may not care about having a bad reputation, but for e-mail marketers, reputation has a specific meaning crucial to the deliverability of their messages. And many merchants are not even aware of this....
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Related Articles
GLOSSARYWhen an industry term is on the tip of your tongue, or when you come across jargon that's new to you, the words and definitions you need may well be right here. Go to the email marketing glossary. PRIMERWhether you're just getting started or you need a refresher, the articles below can help you get back to basics. |
E-mail Lists Are Not Overpriced
