Everybody Jumps on the Metrics Bandwagon
Apr 19, 2007 9:47 AM, By Ken Magill
(Magilla Marketing) JupiterResearch analyst David Daniels is spearheading an industry-wide effort to standardize e-mail metrics, starting with defining terms around delivery....
|
Maintain your good name
Apr 1, 2008 12:00 PM, By Ken Magill
Joan Jett and the Blackhearts may not care about having a bad reputation, but for e-mail marketers, reputation has a specific meaning crucial to the deliverability of their messages. And many merchants are not even aware of this....
|
 E-mail Lists Are Not Overpriced
Mar 17, 2008 2:08 PM, By Craig Swerdloff
Not every reader is going to agree with everything in Lists & Data Strategies. Find out what one vendor thinks about David Kanter's argument that e-mail lists are overpriced....
|
Oh, behave!
Mar 1, 2008 12:00 PM, BY GLEN HARTMAN
In the not-so-recent past, marketers treated e-mail as an electronic version of mass media, blasting the same message to their entire audience. If marketers...
|
|
|
When an industry term is on the tip of your tongue, or when you come across jargon that's new to you, the words and definitions you need may well be right here. Click here
Whether you're just getting started or you need a refresher, the articles below can help you get back to basics.
E-mail Marketing: The Ins or Outs of a Campaign
Jun 1, 2002 12:00 PM, Karen M. Kroll
This past holiday season, West Marine scored a 16% conversion rate about eight times its typical rate with an e-mail campaign that delivered digitized...
|
Watch Your Language!
Feb 1, 2004 12:00 PM, By Stephan Spencer and Brian Klais
When it comes to breaking through to your customers' e-mail inbox, it's getting to be less about what you say and more about how you say it. The spam...
|
Beyond Can-Spam: E-mail Authentication
Nov 1, 2004 12:00 PM, By Paul Miller
If you send e-mails to your customers with any degree of regularity, be on your guard. In the months since the Can-Spam Act was enacted in January, the...
|
Spam Wars: The Second Front
Mar 1, 2005 12:00 PM, By Keith Wardell
The release of AOL 9.0, with its new personalized adaptive filters, and similar services from other Internet service providers (ISPs) has opened a new...
|
Do Spammers Walk Among Us?
Jun 1, 2004 12:00 PM, JERRY CERASALE
You probably are saying to yourself, I don't spam, so why read this column? Or I send e-mails only to my customers. Or I send e-mails only to customers...
|
Eye on b-to-B: Prospecting, Not Spamming
Dec 1, 2002 12:00 PM, Karen M. Kroll
Say e-mail prospecting, and many marketers squirm. The term often brings to mind the unsolicited e-mails that crowd electronic mailboxes, touting everything...
|
|
