Marketing ARCHIVE

Creating a 360-Degree View of the Customer  Aug 19, 2014 2:05 PM By Daniela Forte

Creating a single view of the customer is the goal for many retailers, but having their data in multiple places is preventing many of them from making this a reality.

Retailers Say Hello to Next-Generation Personalization  Aug 19, 2014 9:34 AM By Graeme Grant

Personalization in retail has become so established that many retailers have embraced approaches that are good enough.

Developing a Successful Brand Ambassador Program  Aug 18, 2014 3:05 PM By Clay Bethune

One of the best ways to generate interest in your brand is to partner with brand ambassadors. These individuals are cheerleaders for your company — people with industry visibility who are keen to get your product in front of potential customers.

The Mobile Mind Shift: The Six Truths of Mobile Commerce  Aug 18, 2014 1:20 PM By Daniela Forte

Mobile is constantly changing and the way consumers view the shopping experience since today people are “wedded” to their devices and are always connected.

What the Marketplace Fairness Act Means to Small Businesses  Aug 18, 2014 11:42 AM By Jonathan Barsade

Before heading out for summer recess, the U.S. Senate made plans to extend the Internet Tax Freedom Act, which bars states from levying taxes on internet access.

4 Strategies to Boost SEO Rank Using Social Signals  Aug 16, 2014 8:30 AM By Tim Parry

Retailers can unlock the latent power of social to drive SEO rank of their website by employing these 4 strategies.

In-House vs. Outsourcing Affiliate Platforms: Why a Combination of Both May be the Best Solution  Aug 16, 2014 7:22 AM By Jeff McCollum

When it comes to the ever-developing affiliate marketing channel, there is no single solution for all brands. Here’s why finding the right fit and balance based on individual needs can be a challenge.

The Straight to Smartphone Issue  Aug 13, 2014 3:20 PM By Daniela Forte

During a keynote panel discussion at the eTail East 2014, attendees were introduced to the acronym “STS” better known as “Straight to Smartphone.” Panelists recognized that mobile is fundamentally different than ecommerce. And while so many shoppers are gravitating to their smartphones, conversions are lower than other channels.

Measuring What Matters in the Contact Center  Aug 12, 2014 9:10 AM By Tim Parry

It should not come as a surprise that the most important contact center metrics, according to the MCM Outlook 2014 survey results, involve making customers happy.

A Same-day Delivery Believer  Aug 12, 2014 8:26 AM By Ellen Shannon

I’ve been skeptical about the need and demand for same-day delivery services, mostly because of the price that I thought would be required for the service. All that changed, when I got this email from Amazon.






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