Marketing ARCHIVE

Week in Review: Staples Won’t Open Doors on Thanksgiving Day  Oct 02, 2015 12:00 PM By MCM Staff

And the first Christmas shoe of the 2015 holiday season has dropped… Staples has announced will not be open on Thanksgiving Day. I mean, really, a retail store not open on Thanksgiving Day? That’s sacrilege! I’m kidding, of course. This whole phenomenon of retailers opening their doors on Thanksgiving Day so shoppers could beat the Black […]

4 Tips for Growing Your Retail Gifting Strategy  Sep 30, 2015 12:21 PM By Roy Erez

A major element for retailers to consider for their gifting strategy is that the purchase path, friction points and mindset are different when customers are buying gifts for others versus buying for themselves.

5 Retail Holiday Search Marketing Strategies  Sep 28, 2015 11:10 AM By Udayan Bose

Is your business in need of a new search marketing strategy to take your holiday shopping sales to the next level? Here are five search marketing tips you can use for the holidays.

It’s a New World for Email Marketing Holiday Campaigns  Sep 25, 2015 2:08 PM By Alyssa Nahatis

Hopefully, your holiday email marketing plan is well underway. You can’t do too much planning for those important shopping days for all the upcoming holidays.

Week in Review: You Down With EMV (Yeah You Know Me)  Sep 25, 2015 12:09 PM By MCM Staff

The deadline for U.S. merchants to be on board with EMV technology is less than a week away. Here’s hoping the ecommerce world is prepared for the post-EMV world…

How to Make Customers Special Friends of Your Brand  Sep 24, 2015 4:11 PM By Daniela Forte

Make any interaction with the customer a personal one. Whether it’s a small note, a tiny gift or a discount on their next purchase, show your gratitude for their business.

How Cultures for Health Nurtures Its Browsers Back to Buy  Sep 23, 2015 1:44 PM By Daniela Forte

Cultures for Health, a real food merchant, brought its customers back to purchase after the company implemented a shopping cart abandonment solution. See what results they gained from the solution.

4 Ways to Give Your CRM a Big Boost  Sep 23, 2015 11:22 AM By Scott McLaren

CRM isn’t rocket science, but many companies miss the basics. Here are a few simple adjustments everyone can use to improve customer relationships.

6 Ways Clienteling Can Win Customers’ Hearts (And Wallets)  Sep 21, 2015 11:49 AM By Tim Barton

Clienteling is sometimes considered a term to describe retailers using mobile POS to make orders on behalf of a customer, but its capabilities extend far beyond that. Here are six ways in which clienteling can raise in-store expectations, to deliver more satisfying consumer encounters.

4 Essential (and Simple!) Holiday Planning To-Dos  Sep 18, 2015 1:02 PM By Jim Davidson

No matter where you are in your planning, there are ways to ensure your 2015 holiday season truly sparkles. Here are four to-dos for your holiday planning strategy.

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