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MULTICHANNEL MERCHANT » MARKETING
MarketingAug 28, 2015 10:40 AM By Tim Parry
Chico’s FAS has announced it is exploring strategic alternatives for Boston Proper, the direct-to-customer women’s apparel retailer it acquired for $205 million just four years ago. Here’s a look at this weeks’ news, commentary and events that shaped the direct-to-customer world… and more.
MarketingAug 25, 2015 10:39 AM By Channie Mize
Trust is an important factor in achieving commercial success for retailers, particularly in the highly competitive US market. One of the ways that retailers earn trust is through their pricing strategies, but it’s a lot more complex than simply who is the cheapest.
MarketingAug 24, 2015 4:03 PM By Oren Levy
Retailers who dismiss aging shoppers as irrelevant or assume that these buyers will stick only to certain brands are seriously miscalculating. See why you shouldn’t write off the baby boomer generation just yet.
MarketingAug 24, 2015 3:04 PM By Daniela Forte
Are you ready what your customers are expecting for holiday 2015? In this video, Ian MacDonald, director of ecommerce for Silver Star Brands talks about what he thinks customers will expect this holiday season.
MarketingAug 21, 2015 4:36 PM By MCM Staff
In a week heavy with retail financials from major companies, there were some clear winners and losers.
MarketingAug 21, 2015 10:13 AM By MCM Staff
Lands’ End launches new fall catalog strategy in an effort to capture the brand spirit. See what their plans are for the upcoming season.
MarketingAug 20, 2015 3:40 PM By MCM Staff
Oracle announced that it has signed an agreement to acquire Maxymiser, see what this will mean for both companies.
MarketingAug 15, 2015 10:42 AM By MCM Staff
Macy’s is heading East… to China. The department store retailer has formed a joint venture with Fung Retailing Limited and will have its own online store on Alibaba’s Tmall Global platform. But is exclusivity good or bad for Macy’s, or any brand?
MarketingAug 12, 2015 7:40 AM By Tim Parry
The notion of consumerization of B2B ecommerce comes up a lot because B2B customers are increasingly expecting that B2C experience. Yes, there are more bells and whistles than ever in B2B ecommerce, but there’s not a straight conversion between the B2B and B2C audiences, says Steven Baruch, Vice President of Strategy for MSC Industrial Supply.
MarketingAug 09, 2015 9:26 AM By MCM Staff
Back to school shopping wasn’t cool when you were a kid… and apparently it wasn’t too cool in July. Back to school sales seemed to be slumping, and the season seemed to be taking on a new life a la the traditional holiday shopping season.
by Andy Henshaw
Posted 3 days ago
by Channie Mize
Posted 5 days ago