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MULTICHANNEL MERCHANT » MARKETING
As much as they’d like to believe otherwise, brands don’t interact with their customers in the way likable people interact with people. So how should a brand act more like a likable person?
On average, about 97% of the visitors to a retailer’s website leave without making a purchase.
Smartphones and tablets are the ultimate business tools, the coolest technologies and the biggest distractions any of us have ever seen.
Since the beginning of the global recession, retailers have increasingly relied on discounting to drive sales and encourage money-conscious shoppers to browse and make purchases in-store and online
Adyen, a global payment solutions provider, announced it is partnering with Evernote to launch Alipay’s new mobile optimized checkout for Evernote’s user base in China, according to a press release.
Cute and timely video produced by IKEA, and resurfaced the same week of Apple’s latest technology splash. The narrator discusses the benefits of IKEA’s new “Bookbook,” and its high-res images, expandable “screen size,” etc.
Some Fortune 500 companies are waking up to discover that millennials no longer care for their products. And unfortunately, some companies have also misdiagnosed why they are alienating this demographic.
Electronics retailer Radio Shack could file for bankruptcy soon after its shares lost nearly a third of its value, brokerage Wedbush Securities reported Tuesday, according to Reuters.
Deeping their existing relationship, the U.S. Postal Service last month started a two-month test run of delivering groceries for AmazonFresh in San Francisco.
Ecommerce marketers are personalizing their marketing efforts more than ever these days, but are they creeping out their consumers in the process?