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Marketing ARCHIVE

Why Post-Purchase Marketing Is So Important  Jul 21, 2016 11:26 AM By Greg Zakowicz

Many retailers don’t craft specific messages specifically for recent purchasers, or they fail to suppress them from receiving promotional messages after a purchase. But this post-purchase period is a time when consumers are likely to be most receptive to your messaging. So why waste this opportunity by sending the same standard messages. Here are ways to engage the customer post purchase.

It’s All About Riding the Prime Day Wave for Proactiv  Jul 07, 2016 4:05 PM By Mike O'Brien

After raising the profile of its line extensions during Prime Day 2015, Proactiv hopes to move some of its best-selling product during this year’s faux sales holiday. Now with over a year of operating history on the Amazon marketplace, the company has become more adept at managing the channel and avoiding conflict with its primarily direct marketing approach.

6 Tips to Effectively Offer a Welcome Email to Customers  Jul 07, 2016 11:42 AM By Daniela Forte

This infographic by Campaigner offers some quick tips on how to effectively offer a welcome email for increased customer engagement, acquisition and conversion. See what these tips are and how they can help bring your customers through the door.

What Amazon Prime Day Means for Marketplace Sellers  Jul 06, 2016 4:12 PM By Daniela Forte

In 2015, the first annual Amazon Prime Day was a huge success for the marketplace and it returns again this year with plans of exceeding last year’s sale success. But what does this mean for third-party marketplace sellers? See what third-party marketplace sellers should expect on Amazon Prime Day.

How to Upsell to Shoppers on Their Way to the Shopping Cart  Jul 06, 2016 3:08 PM By Daniela Forte

When it comes to selling to customers on your website, there are plenty of creative ways to do it. Erin Condren Designs finds various ways to upsell to the customer. See what those ways are and how it can help your business.

Amazon Announces Second Annual Prime Day  Jun 30, 2016 10:04 AM By Daniela Forte

Amazon announced its second annual Prime Day, set to take place on Tuesday, July 12. This year, the marketplace giant will offer more than 100,000 deals worldwide to Prime members. See what plans Amazon has in place.

Why Data Never Sleeps  Jun 28, 2016 10:53 AM By Daniela Forte

There is a rise in multimedia obsession with the likes of Giphy and Facebook Messenger playing a major role in today’s retail environment. See how multimedia is flooding the internet in today’s retail environment.

3 Ways Retailers Can Get Ready for Santa  Jun 28, 2016 9:43 AM By Kathy Menis

The clock is already ticking for retailers to get their holiday strategies in place, there is only a few months for them to get everything ironed out before the rush begins. Here are some useful tips to get the ball rolling on holiday 2016.

3 Ways to Embrace AI Advancements in Consumer-Facing Businesses  Jun 27, 2016 10:32 AM By Michael Thorne

We’re still a long way from the superintelligence of the future. But AI is on the rise, and it’s already driving change in retail and consumer businesses. See what ways artificial intelligence will benefit retail and ecommerce.

The Age of Authenticity: Retail Marketers Must Embrace UGC  Jun 24, 2016 1:14 PM By Pau Sabria

User-generated content plays a pivotal role in meeting the need for authenticity, showcasing brands’ offerings while driving shopper interaction. Peer-to-peer endorsements are especially powerful, with 53% of millennials admitting UGC influences their purchases, seamlessly inserting consumers into the brand-building process. Here’s why merchants must take advantage of the opportunities that UGC offers to improve engagement, purchase intent, and brand loyalty.






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