Marketing
WEBCHANNEL/MARKETING
Let’s Get Social: Lessons Learned From Pleo
Last Christmas a robotic baby dinosaur demonstrated a social media marketing tactic that can generate a mammoth return: a social network. When done right, a social network can turn customers into advocates...
Provide Commerce adds Red Envelope to stable
Embattled gifts cataloger Red Envelope found a buyer, as we reported last month. But it's not Creative Catalogs Corp. After a U.S. Bankruptcy Court-supervised...
Social Influence Marketing: The New Way to Win Customers
Don't get us wrong. We're not saying that consumers can't think for themselves. But they do influence each other when making purchasing decisions—especially online. How can you tap into this phenomenon? ...
Stop Driving Traffic, Start Capturing Leads
Your Web site is generating a lot of traffic, but you see these people as anonymous clicks, Here are some ways you can turn your site into a lead generation tool instead of a traffic hub...
Is SaaS for you?
“Software on demand.” “Software as a service.” “Hosted solutions.” They're all different names for the same thing — using business applications that are maintained off-site, either by the software vendor or at a secure third-party location, and using the system on some type of pay-as-you-go basis....
Online Sales CONTINUE TO CLIMB
Overall sales may be sluggish for many marketers, thanks to the lackluster economy, but e-commerce sales are on the rise. Sixty percent of the respondents...
Five truths for e-commerce
Online retail has shown extraordinary growth since 2002, according to Sucharita Mulpuru, a retail analyst with Forrester Research. And despite media naysayers,...
Give Me MySpace
If you think online social networking is all about fun and games, you're missing the boat. Social computing strategies represent a new frontier of marketing,...
Borders to run its own site
Borders is breaking away from online giant Amazon.com. During a session at National Retail Federation's annual conference last month, Borders vice president...
Staples starts online catalog for its contract customers
Office supplies cataloger Staples is giving its contract customers an option: paper or online. In an effort to eventually cut down on the number of catalogs...
Sure Fit launches Spanish-language consumer Website
To better target the Hispanic market, slipcovers manufacturer/marketer Sure Fit has launched a Spanish-language Website. ...
Hotel Chocolat opens U.S. Website
Royston, U.K.-based Hotel Chocolat is now officially open for business in America. The upscale European chocolatier launched a U.S. Website in early October....
Tooling around on PTS
Shopping for industrial tools online can be a major production especially if a site is not up to snuff. Production Tool Supply sells such complex items...
Three analytics you'll meet in 2.0
Are you ready for Web Analytics 2.0? It's okay to wince at yet another 2.0 buzzword, but open your eyes just wide enough to scope the opportunity. Like...
Pets United goes after new animal
First it was dogs and horses. Then it was fish and ferrets. Now Pets United is setting its sights on sites outside the pet industry by acquiring URLs...
CozyDays opens three online stores
CozyDays, a multichannel retailer of outdoor living products, launched three specialty online catalogs in late July to complement its CozyDays.com Website. ...
Drop and shop
You think you hate returns? Rest assured your customers despise them almost as much as you do. Half of all consumers agree that it's a hassle to return...
Hardly current service
A Multichannel Merchant staffer placed an order for personalized labels on the Website of stationery marketer Current on June 3. She received an e-mail...
Playmobil relaunches 10 international sites
Playmobil isn't playing games with its international Websites anymore: The $2 billion toy manufacturer last fall relaunched 10 international sites in five languages to better focus on expanding into new markets and maintaining a consistent brand image....
Prioritizing in the attention economy
Why are you reading this article? How did it win even a few seconds of your attention? Will it give you some useful ideas for improving your company's Website? Could it help make your business more profitable? Perhaps even advance your career? Maybe it will entertain you…but that's not enough. How much time do I have left before I lose the right to your attention?...
Live from ACCM: Is Your Web Business in “Jeopardy”?
Boston—E-commerce isn’t always fun and games. But consultant Amy Africa tried to make it so during here at ACCM, staging her Tuesday afternoon session as an episode of game-show “Jeopardy!”, ...
Live from ACCM: Analyzing the Web Analytics Intensive
Boston--Though Web analytics is nothing new, it’s a subject that leaves many multichannel merchants scratching their heads. ...
Minding Your Online Store
In today's multichannel marketplace, taking care of the customer means offering an effective cross-channel strategy, best-in-class merchandising, and exemplary service, aided by targeted marketing....
Organic Search vs. User-Generated Content: and the Winner Is...
Gift giving can be a drag. Every year I, like many others, fret over what to get my significant other. I almost always revert to a tried-and-true purchase:...
Five Rules for Working with Online Communities
The resurgence of dot.com activity and the emergence of the so-called Web 2.0 mean that online activity has never been more important when it comes to marketing and customer relationship management. ...
