MULTICHANNEL MERCHANT » MARKETING
To prepare for the modern customer journey, ecommerce retailers need to localize the website, customer communications and the mobile experience.
Jayson Humphrey, strategic partnership manager for ChannelAdvisor, offers key insights on how to create a winning strategy for online marketplaces.
Online marketplace Newegg this week rolled out same-day delivery service to customers in the Los Angeles area, joining the ranks of giants like Amazon, Google and Walmart.
The growing prevalence of in-store technology is changing the game and revolutionizing customer communication, order fulfillment and beyond. One of the latest technologies to shake things up is beacons.
With consumers dictating how, when and where they engage with retailers, marketers have less control over brand communication than ever before, making personalization key to delivering the most effective customer experiences at every touch point.
Catalogs are alive and well for retailers in both the business-to-consumer and business-to-business sectors today. While catalogs may no longer be thought of as a selling channel, they are still considered an excellent marketing tool.
Amazon plans to develop its own software that will enable companies to place targeted online ads that tap the power of Amazon’s vast store of buyer data, according to the Wall Street Journal.
It has been said that ignorance is bliss. I am confident though that old adage doesn’t apply when it comes to measuring the performance of your marketing programs through the lens of your internal data only.
Black Friday, Cyber Monday, Green Monday, you know they’re literally right around the corner, but do you have your toolkit full of the strategies and tactics it takes to build a great email marketing program to optimize them?
Most marketers focus early holiday planning on campaign and promotional details because they influence almost every detail in marketing efforts and are essential for driving sales. However, there are other factors that can be easily overlooked that can also help shape the success of the busiest time of the year.