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Long Tails and Passing Shows
By: By Sherry Chiger
When Ronnie Lane died in 1997, Amazon.com sold only books, Google was still the research project of a pair of Ph.D. candidates, and MySpace wasn't even...
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Tales from the Front
Hardly Amazonian service A friend of a Multichannel Merchant staffer placed an order with bookselling behemoth Amazon.com in December. The books she ordered...
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What's New at ASAP? Lots
By: By Jim Tierney
Automotive Specialty Accessories and Parts (ASAP), the parent company of catalogers J.C. Whitney & Co. and Stylin' Concepts, plans to make some significant changes this year. Last month it announced one of them: a new chairman of the board of directors....
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Don't Fear the Reviewers
By: By Ken Magill
Though most multichannel merchants have avoided posting customer-written product ratings and reviews on their Websites, those who have overcome their fear of the inevitable negative content swear by them.
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Celebrate Express Launches Umbrella Website
By: By Jim Tierney
The new Celebrate Express Website is a party of sorts, one to which all of its brands were invited. CelebrateExpress.com now offers products from Birthday Express, Costume Express, and 1st Wishes, ...
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Make Podcasting Work for Your Business
By: By Lisa Wehr
It’s a fact: People learn better and retain more information when more senses are engaged in the education process. With all a company does to educate consumers, the media, vendors, and staff, podcasting ...
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Firebox.com Heats Up Stateside
By: By Tim Parry
When London-based gifts, games, and gadgets merchant Firebox launched a U.S.-based e-commerce beta site in early October, it did so without a multimillion-dollar...
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Carrying the Load: Load-Testing Your Site
By: By Ken Magill
Has your e-commerce site been load-tested lately? If not, get it done. After all, the IT folks are always writing new code, which can have unforeseen...
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Lessons from the Online Holiday Season Past
If you waited until Thanksgiving to begin promoting your holiday offerings online, you waited about a month too long. According to a study from Oneupweb based on data from more than a million consumers, the online holiday shopping season started in October....
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How to Use the Web to Launch a Product
By: By Julie Mason
Throwing a banner ad up, buying keywords on a search engine, and posting a press release to your Website may be your first thoughts when harnessing the Internet for product launches. But there is far more you can do. ...
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Watch Your Rep on Social Networks
By: By Erica Schmidt
(Searchline) Last month I planned a trip to Italy to visit a friend in Florence. Snagging a cheap fare to London proved painless; all I needed to complete the junket was a frugal flight from London to Italy. ...
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Home Depot Folds Two Titles
By: By Tim Parry
Just a year after launching the catalogs, The Home Depot has ceased mailing its upscale furnishings book 10 Crescent Lane and lighting catalog Paces Trading...
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Kathy Van Zeeland, eBags Partner on Catalog
By: By Heather Retzlaff
Kathy Van Zeeland exploded into the handbag and accessories market in late 2004 with her distinctive line of high-quality, trendy products. In two years she has built up her New York-based ...
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 Applying New Marketing Fundamentals in the Internet Era
By: By Guy Maser
Achieving results is the core mandate of any business-to-business marketing strategy. Your goals are nothing less than gaining maximum, efficient exposure among your target audience, generating as many qualified leads as possible, and turning those leads into customers....
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Keeping Your Circulation Healthy
By: By Jim Coogan
Are your Web buyers or your catalog requesters dragging down your response rates? Many catalogers face a problem of the flood of Web buyers, in that the number of buyers is going up but response to house buyer file mailings is going down. ...
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Trust Us
By: By Ken Burke
In a world where online security breaches and identity theft are constant news, it's your job as a merchant to make shoppers feel as comfortable as possible...
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Micro Managing
By: By Ken Magill
Since the late '90s, multichannel merchants have had seared into their brains the phrase The competition is just a click away. Fair enough, but more and...
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Live from ECMOD: No Escaping Online PR
By: By Sherry Chiger
London--Online public relations isn't simply a matter of devoting a section on your Website to press releases and the phone number of your PR contact--though that is a key, and often overlooked, tool....
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The Web Numbers Game
By: By Ken Magill
Confused about what you're supposed to be measuring on your e-commerce site? Probably. Unless, that is, you've thrown up your hands and decided not to...
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Quick Tips to boost Online Holiday Sales
By: By Sherry Chiger
There's no time like the present for thinking about holiday presentsand your Web presence during the holidays. That was the underlying theme of a panel...
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Tales from the Front
Not fazed by power outage On July 24 a Multichannel Merchant staffer received the following e-mail from gifts, jewelry, and tabletop items cataloger/retailer...
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Smooth Landings
By: By Mark Wachen
Landing page optimization is very much in vogue these days. If there were a Billboard chart for hot acronyms, would clearly be rising with a bullet, heading...
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J&R Tests Online Loyalty Program
By: By Heather Retzlaff
J&R Electronics, the 35-year-old New York-based consumer electronics merchant, has kept customers coming back time and again to its Manhattan store with...
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