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PoshTots Launches Content Site for Mamas
By: By John Fischer
Upscale children’s furnishings merchant PoshTots in March launched PoshCravings, a Website for expectant and new mothers. But unlike PoshTots, the new site doesn’t sell merchandise...
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Benchmark 2006 on E-commerce
By: By Sherry Chiger
We've all heard that it takes money to make money. That could be why respondents to this year's Benchmark Survey on E-commerce are spending a mean 27%...
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Defending yourself against the blogs
By: By Tim Parry
A favorable mention on someone's blog can be a boon to your business. But negative feedback on another blog can be more detrimental than you could imagine....
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Tips for Attaining Measured Online Growth
The sonic growth of e-commerce had to slow eventually, and it seems that eventually is just about here. Now that online shopping has become mainstream, merchants are less likely to see the triple-digit year-over-year Web growth rates they enjoyed earlier in the dot-com revolution...
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Conversion, Carts, and Coupons
By: By Lauren Freedman
The struggle to boost conversion rates is just one of the challenges online merchants continue to face, judging by the nearly 200 responses we at the...
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Nine Simple Keys to Web Marketing Success for Catalogers
By: By Bill Nicolai and Michelle Farabaugh
In the course of helping multichannel clients in highly sophisticated marketing programs, we inevitably find that they are omitting to do some very simple things that could significantly boost their online business. ...
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Ten Tips for Driving Website Traffic
By now you’ve read myriad surveys and studies showing that even consumers who don’t buy online use the Internet to research purchases. That means driving traffic to your Website is more important than once believed....
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Split decision: A/B testing online
By: By Ken Burke
In science-fiction movies, all the best computers talk intelligently to their users, listing their options and the relative chance of success of each....
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Supersize 'Em
By: By Ken Magill
A multichannel merchant's average order value online tends to be smaller than its offline average order. Among participants in Multichannel Merchant's...
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New Web Catalogs
Miles Gerstein, founder/CEO of Madison, WI-based UpperCut Images, put up his dukes in July when he decided that stock photography needed...
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'Tis the Season for Conversion
By: By Lauren Freedman
The standards that customers consider a given in today's multichannel landscape timely free shipping promotions, cross-channel pickup, in-store return...
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Sixth Annual I.Merchant Awards
When we started the I.Merchant Awards in 1999, e-commerce was still in its infancy. While some might say the medium has barely learned to walk, we argue...
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Blogging for dollars
By: By Stephan Spencer
Blogging is one of the hottest trends on the Web. A blog (short for Web log) is a Web-based diary where the author can ruminate on whatever strikes his...
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On-track online
By: Margery Weinstein
It's not hard to see why online surveys are the market research tool of choice for an ever-growing number of companies, according to account executive...
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Rich media: On the ad side
By: By Sherry Chiger
According to marketing services provider DoubleClick, during the third quarter of 2004 the average click-through rate for rich media was 1.17%, more than...
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Technophobia lives
By: By Rama Ramaswami
You've tried to stoke your Internet sales, but despite your best efforts, they just aren't growing all that much. And you know e-commerce in general is...
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Blog-rolling
By: Sherry Chiger, Editorial Director
Pundits of the Chicken Little school are warning that blogs will kill advertising and PR as we know it. With just a few keystrokes, an anonymous blogger...
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Analyze this
By: By Dina Santorelli
Imagine a 24/7, real-time focus group one that gives you access to a customer's every move. Imagine sitting upon the shopper's shoulders as he views your...
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 The Dilemma of Two Masters: Marketing and Sales
"Marketing staffers sometimes try to have salespeople help them profile customers. 'After all,' they think, 'the salespeople know their customers better than anyone else, so why shouldn't they fill in their demographics or firmographics?'" notes Bill Singleton, president of Algonquin, IL-based database marketing consultancy Singleton Marketing. But they forget that no one can serve two masters at the same time. Salespeople are paid for selling, not demographic profiling, just as marketing staffers are paid for planning, promoting and tracking but not for pushing products....
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