Smooth Landings
Landing page optimization is very much in vogue these days. If there were a Billboard chart for hot acronyms, would clearly be rising with a bullet, heading...
Tales from the Front
Not fazed by power outage On July 24 a Multichannel Merchant staffer received the following e-mail from gifts, jewelry, and tabletop items cataloger/retailer...
J&R Tests Online Loyalty Program
J&R Electronics, the 35-year-old New York-based consumer electronics merchant, has kept customers coming back time and again to its Manhattan store with...
Live from DMDNY: Little Things Mean a Lot to Web Conversion
Too many marketers lose sales because they think of their landing pages—or Web pages that greet people when they click on an offer—as offering visitors a single, binary decision,...
PoshTots Launches Content Site for Mamas
Upscale children’s furnishings merchant PoshTots in March launched PoshCravings, a Website for expectant and new mothers. But unlike PoshTots, the new site doesn’t sell merchandise...
Benchmark 2006 on E-commerce
We've all heard that it takes money to make money. That could be why respondents to this year's Benchmark Survey on E-commerce are spending a mean 27%...
Defending yourself against the blogs
A favorable mention on someone's blog can be a boon to your business. But negative feedback on another blog can be more detrimental than you could imagine....
Tips for Attaining Measured Online Growth
The sonic growth of e-commerce had to slow eventually, and it seems that eventually is just about here. Now that online shopping has become mainstream, merchants are less likely to see the triple-digit year-over-year Web growth rates they enjoyed earlier in the dot-com revolution...
Conversion, Carts, and Coupons
The struggle to boost conversion rates is just one of the challenges online merchants continue to face, judging by the nearly 200 responses we at the...
Nine Simple Keys to Web Marketing Success for Catalogers
In the course of helping multichannel clients in highly sophisticated marketing programs, we inevitably find that they are omitting to do some very simple things that could significantly boost their online business. ...
Ten Tips for Driving Website Traffic
By now you’ve read myriad surveys and studies showing that even consumers who don’t buy online use the Internet to research purchases. That means driving traffic to your Website is more important than once believed....
Split decision: A/B testing online
In science-fiction movies, all the best computers talk intelligently to their users, listing their options and the relative chance of success of each....
Supersize 'Em
A multichannel merchant's average order value online tends to be smaller than its offline average order. Among participants in Multichannel Merchant's...
New Web Catalogs
Miles Gerstein, founder/CEO of Madison, WI-based UpperCut Images, put up his dukes in July when he decided that stock photography needed...
More Actionable Tips for Boosting Last-Minute Web Sales
There are still more than three shopping weeks till Christmas, which means there’s still plenty you can do to increase online sales. The folks at e-commerce technology provider MarketLive have a dozen suggestions:...
'Tis the Season for Conversion
The standards that customers consider a given in today's multichannel landscape timely free shipping promotions, cross-channel pickup, in-store return...
Live from eTail 2005: RedEnvelope Reveals Five Growth Imperatives
Philadelphia—Before joining RedEnvelope earlier this year, vice president of marketing Gary Korotzer worked in the financial services sector. ...
Live from eTail 2005: Coldwater Creek’s Two-Channel Operation
Philadelphia—Don’t call Coldwater Creek a cataloger/retailer. ...
Sixth Annual I.Merchant Awards
When we started the I.Merchant Awards in 1999, e-commerce was still in its infancy. While some might say the medium has barely learned to walk, we argue...
Blogging for dollars
Blogging is one of the hottest trends on the Web. A blog (short for Web log) is a Web-based diary where the author can ruminate on whatever strikes his...
Live from ACC: Power Forum Packs a Punch
Multichannel marketers gained a wealth of insights and practical techniques at yesterday’s Power Forum and brunch...
On-track online
It's not hard to see why online surveys are the market research tool of choice for an ever-growing number of companies, according to account executive...
Rich media: On the ad side
According to marketing services provider DoubleClick, during the third quarter of 2004 the average click-through rate for rich media was 1.17%, more than...
Technophobia lives
You've tried to stoke your Internet sales, but despite your best efforts, they just aren't growing all that much. And you know e-commerce in general is...
