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The Dish on Databases
When the topic is database marketing, plenty of other subjects enter into the discussion. At least that was the case in April, when Catalog Age sat down...
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The New Middle Ages
By: Ann Meyer
Three middle-aged women with dry skin, expanding waistlines, and the desire for comfortable, attractive exercise wear figured out six years ago what many...
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The Search Is On…
By: Stephan M. Spencer
Van Dyke's Restorers is pretty happy with the results of its site redesign. With a 450% increase in traffic within three months and a 500% leap in revenue,...
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The Company Store "Snuggles" up to ad
By: Paul Miller
Catalogers advertising in magazines isn’t uncommon. But consumer goods advertising in catalogs—that’s a different story. Nonetheless, the May edition...
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The Essential Vermont Country Store
By: Mark Del Franco
Like many an aging celebrity, Weston, VT-based Vermont Country Store is pursuing youth. The venerable family-owned business, which began in 1946, in March...
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The Sweet Smell of Sales
By: the CATALOG AGE Staff
Ah, the scents of spring freshly mown grass, budding flowers, the economy picking up. What was that last one again? I can just smell the economy turning...
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The DMA Cuts Staff Again
By: Patricia Odell
The Direct Marketing Association recently eliminated nine positions from its New York and Washington, DC offices, the fourth staff reduction in under...
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The Cybercritic
Every year, The Cybercritic vows not to set foot in a store from the day before Thanksgiving through the day after Christmas. I've never been able to...
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The Rise and Fall of Japan
By: Mark Del Franco
Japan was a spectacular success for many U.S. marketers in the mid-1990s. But now several catalogers that had prospected heavily there, such as Hanna...
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The Wisdom of "Hogan's Heroes"
By: Sherry Chiger
In wartime, you have to be flexible. I never imagined I'd be quoting Sgt. Schultz of TV's Hogan's Heroes in an Editor's Page. Then again, I never imagined...
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The Company Store Expands Cautiously
By: Moira Cotlier
Home textiles cataloger The Company Store is expanding into the home furnishings market slowly. The mailer, part of Weehawken, NJ-based Hanover Direct's...
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The Right Start to buy FAO Schwarz
By: Paul Miller
The sluggish economy isn’t slowing The Right Start in its quest to become a major player in the children’s specialty market. The $65 million children’s...
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The Sports Authority Launches Catalog
Fort Lauderdale, FL—It’s a brave company that launches a print consumer catalog in this economy environment. The Sports Authority, a $1.5 billion sporting...
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The Edge Co. on the Edge
By: Paul Miller
The Edge Co., a 15-year-old cataloger of high-tech gadgets and gifts, is teetering on the brink of closing. On Sept. 24 the company laid off 48 people...
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