The Electronic Catalog: Improving Upon Generic E-mails
By now, many catalogers are on a first-name basis with their opt-in e-mail customers. When those catalogers send out e-mail newsletters or sale fliers,...
The Right Start to buy FAO Schwarz
The sluggish economy isn’t slowing The Right Start in its quest to become a major player in the children’s specialty market. The $65 million children’s...
The Sports Authority Launches Catalog
Fort Lauderdale, FL—It’s a brave company that launches a print consumer catalog in this economy environment. The Sports Authority, a $1.5 billion sporting...
The Edge Co. on the Edge
The Edge Co., a 15-year-old cataloger of high-tech gadgets and gifts, is teetering on the brink of closing. On Sept. 24 the company laid off 48 people...
The Inside Scoop on Exclusive Merchandise
Exclusive merchandise can be a major point of differentiation for a cataloger. Unfortunately, obtaining an exclusive license or exclusive rights to an...
The Catalog Landscape: Part II
In the second installment of CATALOG AGE's four-part Special Report: The Catalog Landscape, top executives from Fingerhut, Newport News, Brylane, and...
The Electronic Catalog: Adieu to Abandoned Carts
Not every online shopper makes it through the virtual checkout line. The industry average for cart abandonment is about 60%, but I would say that realistically...
The Electronic Catalog: Are E-Wallets Empty Wallets?
For the past few years, technology pundits have touted electronic wallets, or e-wallets, as part of the e-commerce future. Multisite e-wallets were supposed...
The Edge Co. Puts Catalog on Hold
Keene, NH—The Edge Co., a 15-year-old cataloger of high-tech gadgets and gifts, laid off 48 people on Sept. 24--84% of its staff. Just nine employees...
The Edge Co. Puts Catalog on Hold
Keene, NH—The Edge Co., a 15-year-old cataloger of high-tech gadgets and gifts, laid off 48 people on Sept. 24--84% of its staff. Just nine employees...
The Right Start Completes Acquisition of Zany Brainy
Calabasas, CA—Children’s products cataloger/retailer The Right Start completed its acquisition of toys retailer Zany Brainy, which had filed for Chapter...
The Down Economy Is Child's Play for Lilliput Play Homes
Lilliput Play Homes is one marketer that's not feeling the sting of the stagnant economy. The Finleyville, PA-based cataloger/retailer of upscale play...
The Tax Rebate Envelopes, Please
As catalogers gear up for what they hope is a spending spree generated by tax rebate checks (see story on page 6), one industry supplier began reaping...
The Right Start Faces Nasdaq Delisting
Calabasas, CA—Children’s apparel and cataloger/retailer The Right Start (Nasdaq: RTST) faces delisting from the Nasdaq National Market for failing to...
The Electronic Catalog: The Payoff of Paid Search Listings
By now you know that it's not enough just to be on the Web. Once online, you also need to direct users to your Website. Some marketers are finding that...
The Electronic Catalog: A Quick Look at Quick-Time Virtual Reality
A major drawback to selling via catalog is that a photograph provides only one view of a product. But Internet marketers can opt for quick-time virtual...
The CATALOG AGE 100: Who's on Top?
When the year 2000 arrived amid fireworks and galas, the economy was still going strong. The first three quarters of the year continued to bring solid...
The CATALOG AGE 100: Five Greatest Sales Gainers
Corporate Express North America (up 193.3%): The office furniture and supplies marketer has its parent company, Amsterdam's Buhrmann, to thank for its...
The Secret Shopper: Picking Out Porch and Patio Items
This month the Secret Shopper sought furnishings and decor for the porch and patio. Since many of the larger furniture items are drop-shipped from the...
The Cybercritic
This month The Cybercritic shops for beauty supplies like a pro by visiting three b-to-b salon sites. CameoBeauty.com May 15, 4:30 pm, Explorer 5.0 The...
The Cybercritic: On the Links
In this issue the cybercritic looks at golf products websites www.golfsmith.com Reviewed April 30, 8 a.m., on America Online Golfsmith's home page, or...
The Electronic Catalog: Streaming Video Online
As the availability of Internet broadband increases, streaming video technology which enables companies to present products and ideas via video on their...
The Electronic Catalog: Upselling Online Can Raise Top Line
There is always more money to be made. But if that's the case, then why do so few catalogers upsell (offer customers an item similar to but more expensive...
The New Breed of Innovators
A former editor of the Harvard Business Review, Theodore Levitt, said, Creativity is thinking up new things. Innovation is doing new things. It's not...
The Secret Shopper: Mall Crawl
This month, The Secret Shopper went on a mall crawl, visiting the retail locations of multichannel marketers in Connecticut, New York, and Texas to see...
