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The Inside Scoop on Exclusive Merchandise
By: Moira Cotlier
Exclusive merchandise can be a major point of differentiation for a cataloger. Unfortunately, obtaining an exclusive license or exclusive rights to an...
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The Catalog Landscape: Part II
In the second installment of CATALOG AGE's four-part Special Report: The Catalog Landscape, top executives from Fingerhut, Newport News, Brylane, and...
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The Edge Co. Puts Catalog on Hold
By: Paul Miller
Keene, NH—The Edge Co., a 15-year-old cataloger of high-tech gadgets and gifts, laid off 48 people on Sept. 24--84% of its staff. Just nine employees...
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The Edge Co. Puts Catalog on Hold
By: Paul Miller
Keene, NH—The Edge Co., a 15-year-old cataloger of high-tech gadgets and gifts, laid off 48 people on Sept. 24--84% of its staff. Just nine employees...
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The Tax Rebate Envelopes, Please
As catalogers gear up for what they hope is a spending spree generated by tax rebate checks (see story on page 6), one industry supplier began reaping...
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The Right Start Faces Nasdaq Delisting
Calabasas, CA—Children’s apparel and cataloger/retailer The Right Start (Nasdaq: RTST) faces delisting from the Nasdaq National Market for failing to...
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The CATALOG AGE 100: Who's on Top?
By: Melissa Dowling/Paul Miller
When the year 2000 arrived amid fireworks and galas, the economy was still going strong. The first three quarters of the year continued to bring solid...
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The Cybercritic
This month The Cybercritic shops for beauty supplies like a pro by visiting three b-to-b salon sites. CameoBeauty.com May 15, 4:30 pm, Explorer 5.0 The...
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The Secret Shopper: Mall Crawl
This month, The Secret Shopper went on a mall crawl, visiting the retail locations of multichannel marketers in Connecticut, New York, and Texas to see...
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The Cybercritic: On the Links
In this issue the cybercritic looks at golf products websites www.golfsmith.com Reviewed April 30, 8 a.m., on America Online Golfsmith's home page, or...
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The New Breed of Innovators
By: CATALOG AGE staff
A former editor of the Harvard Business Review, Theodore Levitt, said, Creativity is thinking up new things. Innovation is doing new things. It's not...
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The hottest automotibe for 2001
By: Sandi Brown
This is my top story for today.This is my top story for today.This is my top story for today.This is my top story for today.This is my top story for today.This...
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The DMA Lays Off 7% of Headquarters Staff
By: Paul Miller
New York—The Direct Marketing Association on May 29 laid off 14—or 7%--of its headquarters staff. President/CEO Bob Wientzen calls the layoffs "not a...
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Then There's Mad Cow Disease
By: Moira Cotlier
Foot and mouth disease isn't the only illness plaguing livestock in Europe. BSE, otherwise known as mad cow disease, has resulted in the slaughter of...
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THE RIGHT MODELER FOR THE JOB
By: Ann Abrahamson
In addition to selecting a modeler who will take a creative approach, you should seek a person who will be a teammate in the creative development process....
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