The hottest automotibe for 2001
This is my top story for today.This is my top story for today.This is my top story for today.This is my top story for today.This is my top story for today.This...
The DMA Lays Off 7% of Headquarters Staff
New York—The Direct Marketing Association on May 29 laid off 14—or 7%--of its headquarters staff. President/CEO Bob Wientzen calls the layoffs "not a...
THE SECRET SHOPPER
E-mail Service Bouquets...
The Cybercritic: Pet Supplies
This month The Cybercritic goes to the dogswell, to Websites selling products for dogs and other pets PetSmart.com PetSmart.com's home page offers a cornucopia...
THE RIGHT MODELER FOR THE JOB
In addition to selecting a modeler who will take a creative approach, you should seek a person who will be a teammate in the creative development process....
Then There's Mad Cow Disease
Foot and mouth disease isn't the only illness plaguing livestock in Europe. BSE, otherwise known as mad cow disease, has resulted in the slaughter of...
THE LOWDOWN ON ONLINE COLOR ACCURACY TOOLS
Sun-drenched color is part and parcel of the Venus Swimwear brand. The Jacksonville, FL-based cataloger is known among customers for its bright swimsuit...
the holy Grail of E-commerce
Surely you've heard people say things such as The World Wide Web is as important to mankind as the discovery of the New World! Or maybe they've tempered...
The Secret Shopper
Even if you've never been anywhere near a polo mallet (or a horse, for that matter), polo shirts are reported to be the hot fashion item for spring/summer....
the cybercritic
www.utrechtart.com Thursday, Jan. 11, 5 p.m., Explorer 5.0 Judging from its home page, Utrecht believes that nearly all artists are starving. Low prices...
The Un-Union
MRO marketers Wilmar and Barnett merged last year — but don't tell their customers
...The Web: A True Paper-Buying Alternative?
When it comes to buying paper, catalogers have more alternatives than ever before. Thanks to the Internet, catalogers can now buy paper via Web portals...
The Cybercritic: Skate Gear
The Cybercritic turns skate rat to check out Websites selling skateboards, snowboards, and related gear. California Cheap Skates Reviewed Jan. 28, 1:00...
The Cybercritic: New Chef
Reviewed Jan. 5, 4 p.m., Explorer 5.0 (www.newchef.com) The bright blue home page of the New Chef site immediately wakes up The Cybercritic. This site...
The Cybercritic: Chefwear
Reviewed Jan. 5, 3 p.m., Explorer 5.0 (www.chefwear.com) Chefwear believes that even laypeople have the right to don puffy white hats in the kitchen....
The Cybercritic: Chef Direct
Reviewed Jan. 3, 2 p.m., Explorer 5.0 (www.chefdirect.com) Chef Direct promises Wholesale prices direct to you! but the site needs to deliver a little...
The Sobering Realities of Selling Wine Online
They say two businesses that do well in hard times are bars and liquor stores. But that rule apparently doesn't apply in cyberspace.Online alcohol seller...
The Electronic Catalog: Allocating the Sale
Determining which channel drove the sale is key to continued multichannel success Like true love, multichannel marketing is a wonderful thing. Multiple...
The Electronic Catalog: Drilling Down Beyond Channel
Many catalogers, particularly business-to-business marketers, not only seek to allocate sales by channel, but also by individual consumer. B-to-b catalogers...
THE SECRET SHOPPER
The Game Plan: Super Bowl Party Products To make this year's Super Bowl party really, well, super, the Secret Shopper hit the catalogs about a week before...
The Electronic Catalog: Gone to Seed
Modesto, CA-based wholesale seed cataloger Harris Moran Seed Co. allocates sales to a geographic region rather than to a channel. No matter what the venue,...
The Sobering Realities of Selling Wine Online
They say two businesses that do well in hard times are bars and liquor stores. But that rule apparently doesn't apply in cyberspace. Online alcohol seller...
THE SECRET SHOPPER
To make this year's Super Bowl party really, well, super, the Secret Shopper hit the catalogs about a week before kickoff time looking for products ranging...
The Electronic Catalog: Linux Operating System Rivals UNIX — and It's Free
Linux, a clone of UNIX operating systems, is free to download, but users still pay for service and support. Maybe there is such a thing as a free lunch...
The Electronic Catalog: FTC Examines Wireless Web Privacy Issues
Mobile, or wireless, commerce could be the wave of the future. So does that mean it's time to regulate? Just when you thought you had e-commerce nailed...
