The Female Athlete Files for Chapter 11
Trumbull, CT--The sale hearing for cataloger The Female Athlete has been adjourned to Feb. 15 at the Long Island Federal Courthouse in Central Islip,...
The Cybercritic reviews chocolatiers
www.sees.com Reviewed Dec. 8, 9 a.m., Explorer 5.0 See's Candies has a cult following out on the West Coast, claims a native Californian and friend of...
the lowdown on...payment processing packages
PAYMENT PROCESSING SYSTEMS Should you outsource or buy your own? Real-time or offline? Here's everything you need to know when considering your payment...
The Cybercritic: Chocolatiers
This month the Cybercritic looks at chocolatiers. See's Candies Reviewed Dec. 8, 9 a.m., Explorer 5.0, www.sees.com Overall rating: 6.1 Brand identification:...
The Lowdown On...Payment Processing Systems
Just as it was coming up to the 1999 holiday season, housewares marketer Cooking.com made a critical decision to bring its outsourced online payment processing...
The Subject Was Lists...
...and database modeling and circulation. The occasion was Catalog Age's first-ever list roundtable, and the discussion among the participating catalogers...
The Secret Shopper
Scooters, singing fish, robotic pets, and Palm Pilots were reported to be hot gifts for holiday 2000. Below, a comparison of prices, stock status as of...
The Lighthouse expands its focus
Just three years after revamping its catalog offering to include items for senior citizens as well as for those with vision problems, Lighthouse International,...
The Nature Co. soon to be extinct
Call it Darwinism among catalogers. Four years ago, Bethesda, MD-based Discovery Communications (the parent company of cable television network The Discovery...
The experts' picks: Who are today's creative leaders?
Minix: Great catalog creative is first and foremost demonstrated by a total package that resonates with customers and makes them want to shop with you....
The price of Web maintenance
Many dot-coms are fast running out of capital. And that's not surprising, given how much Web maintenance alone can cost. Among the catalogers that responded...
THE CATALOG AGE 100: THE HEAVY HITTERS
B-to-b reigns again; consolidation slows somewhatAs in 1997 and 1998, the strength of the business-to-business sector was the big news among the companies...
The start of start-ups
This month's questionHow did you get the idea to start your catalog, and what were your first steps?A good idea for a business can come from anywhere....
The Cyber Road Less Traveled
High-touch, low-tech approach helps CommonReader.com stand out in a crowded field of online booksellers The charming, intimate, literary bookstore is...
Bloomie's takes trends to the market
Bloomingdale's By Mail (BBM) wants to be first again. In 1991 it was the first major department store catalog to launch independently of its parent store,...
THE SECRET OF J. CREW'S SUCCESS
Like its catalogs and stores, J. Crew's Website is clean, streamlined, and stylish. And according to David Towers, director of customer relations for...
the LUXURY of SELLING ONLINE
Marketing a $30,000 diamond necklace on the Web is different from marketing a $12.95 paperback - or is it?You might think diamond rings are the last product...
The return of J. Peterman?
It's been a year since $251 million-plus retailer Paul Harris Stores bought the J. Peterman Co. But Paul Harris has yet to relaunch the apparel catalog,...
THE NEW GLOBAL MERCHANT
Now that you can reach buyers worldwide, make it easy for them to buy from youFor all the hype about the age of Internet commerce - the breathtaking stock...
The NEW EUROPEAN MARKET: The time is right to consider expanding into Europe
When we helped launch Lands' End in the United Kingdom in 1991, the European catalog market bore little resemblance to the market of today. Back then,...
The Genesis curse?
Beleaguered multititle cataloger Genesis Direct (sometimes known as Proteam.com) may have been rescued from bankruptcy when GE Capital agreed in December...
The Santa Claus affair
Just call her Kristine Kringle. When apparel cataloger Lands' End used two "mystery Santas" as cover models for December catalogs, and launched a Web...
the promise of digital wallets
Will improved digital wallets win over shoppers and boost online sales?Getting customers to come to your Website is hard enough; getting them to complete...
the non predictive part of predictive modeling
The bulk of predictive modeling doesn't involve statistics, but rather research, analysis, and implementationSome catalogers may be intimidated by the...
The threat to DMV lists grows
In early October, the House and the Senate approved a $49.5 billion transportation appropriations bill containing a provision that forbids state Departments...
