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The Lowdown On...Payment Processing Systems
By: Leslie Goff
Just as it was coming up to the 1999 holiday season, housewares marketer Cooking.com made a critical decision to bring its outsourced online payment processing...
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The Subject Was Lists...
By: CATALOG AGE STAFF
...and database modeling and circulation. The occasion was Catalog Age's first-ever list roundtable, and the discussion among the participating catalogers...
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The Secret Shopper
By: CATALOG AGE STAFF
Scooters, singing fish, robotic pets, and Palm Pilots were reported to be hot gifts for holiday 2000. Below, a comparison of prices, stock status as of...
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The Lighthouse expands its focus
By: Mark Del Franco
Just three years after revamping its catalog offering to include items for senior citizens as well as for those with vision problems, Lighthouse International,...
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The Nature Co. soon to be extinct
By: Mark Del Franco
Call it Darwinism among catalogers. Four years ago, Bethesda, MD-based Discovery Communications (the parent company of cable television network The Discovery...
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The price of Web maintenance
By: Moira Cotlier
Many dot-coms are fast running out of capital. And that's not surprising, given how much Web maintenance alone can cost. Among the catalogers that responded...
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THE CATALOG AGE 100: THE HEAVY HITTERS
By: Paul Miller
B-to-b reigns again; consolidation slows somewhatAs in 1997 and 1998, the strength of the business-to-business sector was the big news among the companies...
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The start of start-ups
By: Shayn Ferriolo
This month's questionHow did you get the idea to start your catalog, and what were your first steps?A good idea for a business can come from anywhere....
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The Cyber Road Less Traveled
By: Leslie Goff
High-touch, low-tech approach helps CommonReader.com stand out in a crowded field of online booksellers The charming, intimate, literary bookstore is...
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Bloomie's takes trends to the market
By: Peter Girard
Bloomingdale's By Mail (BBM) wants to be first again. In 1991 it was the first major department store catalog to launch independently of its parent store,...
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the LUXURY of SELLING ONLINE
By: SHERRY CHIGER
Marketing a $30,000 diamond necklace on the Web is different from marketing a $12.95 paperback - or is it?You might think diamond rings are the last product...
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THE SECRET OF J. CREW'S SUCCESS
By: I.MERCHANT STAFF
Like its catalogs and stores, J. Crew's Website is clean, streamlined, and stylish. And according to David Towers, director of customer relations for...
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The return of J. Peterman?
By: Paul Miller
It's been a year since $251 million-plus retailer Paul Harris Stores bought the J. Peterman Co. But Paul Harris has yet to relaunch the apparel catalog,...
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The Santa Claus affair
By: CATALOG AGE STAFF
Just call her Kristine Kringle. When apparel cataloger Lands' End used two "mystery Santas" as cover models for December catalogs, and launched a Web...
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The Genesis curse?
By: CATALOG AGE STAFF
Beleaguered multititle cataloger Genesis Direct (sometimes known as Proteam.com) may have been rescued from bankruptcy when GE Capital agreed in December...
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THE NEW GLOBAL MERCHANT
By: Philip D. Beck and Thomas J. DeLuca
Now that you can reach buyers worldwide, make it easy for them to buy from youFor all the hype about the age of Internet commerce - the breathtaking stock...
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the promise of digital wallets
By: Shannon Oberndorf
Will improved digital wallets win over shoppers and boost online sales?Getting customers to come to your Website is hard enough; getting them to complete...
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The threat to DMV lists grows
By: Paul Miller
In early October, the House and the Senate approved a $49.5 billion transportation appropriations bill containing a provision that forbids state Departments...
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THE STOCK MARKET: Too late for Web IPOs?
By: Mark Del Franco
Internet stocks' volatility is giving some investors pauseThe white-hot valuations of Web stocks may be starting to cool, which could translate into disappointment...
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The Cottura Catalog, 1998/1999 Edition
By: Sherry Chiger
As several of the judges note, the creators of the Cottura catalog clearly love the maiolica ceramics sold within its pages. But enthusiasm alone does...
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THE CATALOG AGE 100
By: Sherry Chiger
Acquisitions and the Web: These two issues have been driving the catalog industry for the past couple of years, so it's no surprise that they're key to...
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The i.merchant 40
By: Sherry Chiger
Many of the companies that make up the i.merchant 40 listing of the top online marketers aren't household names - unless your household consists of electronics...
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