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THE SECRET SHOPPER
Mar 1, 2001 12:00 PM


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To make this year's Super Bowl party really, well, super, the Secret Shopper hit the catalogs about a week before kickoff time looking for products ranging from TVs and snack foods to team jerseys and decorations. Of the 13 catalog companies contacted, eight said they could deliver the in-stock goods before the Jan. 28 game; two could not check stock on the items until the Shopper placed an order; one company said it could “probably” deliver the order on time; another said “probably not”; and one cataloger said “definitely not,” because the item was a TV, and the company does not offer expedited delivery on that product.

CATALOG DATE
CALLED
WAIT TIME ITEMS REQUESTED/
ITEMS IN STOCK
DELIVERY
BEFORE 1/28?
Crutchfield 1/19 40 seconds 2/2 Yes
Fingerhut 1/19 1 minute Could not check stock
without placing an order
Hammacher Schlemmer 1/24 None 2/2 Yes*
Hickory Farms 1/22 3 minutes 3/1 Yes**
Lifestyle Facination 1/23 None 1/1 No***
NFL.com 1/23 1 ring 1/1 Yes
Spiegel 1/19 2 rings 1/1 “Probably”
Star Struck 1/22 1 minute 2/2 Yes
Stew Leonard's 1/22 none 3/1 Yes
Things You Never Knew Existed 1/23 3 minutes 1/1 “Probably not”
Wolferman's 1/23 1 ring Could not check stock
without placing an order
Wyoming Buffalo Co. 1/23 1 ring 3/3 Yes
Zingerman's 1/23 15 seconds 3/3 Yes****
* Rep could not confirm fees for expedited delivery because call was placed after midnight, and customer service was not available.
** Additional charges for expedited delivery would be 25% of order value — not including standard delivery charges.
*** Company does not offer expedited delivery on television sets.
**** Could also opt for Saturday delivery for giant deli sandwich for an additional $20.



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