MULTICHANNEL MERCHANT » WEBCHANNEL
WebchannelAug 01, 2008 9:30 PM By Tim Parry
Only a fool would mail a less than-perfect prospect name, right? Not quite true. A small number of mailers are doing it as part of a practice called add-a-name.
WebchannelAug 01, 2008 9:30 PM By MCM staff
Still trying to prioritize your to-do list to get your site in shape for the holidays? Jamus Driscoll, vice president of marketing of e-commerce systems
WebchannelJul 24, 2008 2:48 AM By Lisa Wehr
Last Christmas a robotic baby dinosaur demonstrated a social media marketing tactic that can generate a mammoth return: a social network.
When done right, a social network can turn customers into advocates
WebchannelJul 01, 2008 9:30 PM By Stephan Spencer
What’s the average site conversion rate for a typical merchant today? About 2.4%. That’s pretty depressing when you think about it. So how do you help
WebchannelJun 26, 2008 3:17 AM By MCM staff
Commerce over mobile devices such as cell phones is accelerating in the U.S., according to data released earlier this month by Nielsen Mobile.
WebchannelJun 13, 2008 10:48 PM By Tim Parry
No one is saying that merchants must launch mobile commerce applications because it was a matter of life or death. But the overall message
WebchannelJun 12, 2008 3:03 AM By Tim Parry
An e-commerce site can get its 15 minutes of fame by including video. But if you want to use video to sell product, you won
WebchannelJun 11, 2008 8:48 PM By Tim Parry
Once upon a time, J.C. Penney’s Website was an online vehicle to drive brand awareness. Now that JCP.com brings in more than $1.5 billion in annual sales, the general merchant is directing more of its marketing spend online
WebchannelJun 11, 2008 8:37 PM By Tim Parry
If you haven’t brought your store to the social networking sites yet, you may be missing a key marketing opportunity
WebchannelJun 11, 2008 8:35 PM By Tim Parry
Looking to upgrade your e-commerce site to Web 2.0? Even if you think you are behind the curve, Dave Friedman, president of the central region for Avenue A | Razorfish, says you may still need to understand what the buzz is all about