Webchannel ARCHIVE

Going organic  Aug 01, 2008 9:30 PM By Kevin Rourke

The fast-paced world of search engine optimization changes in the blink of an eye: What was once thought a viable tactic becomes obsolete faster than

Websites get ready  Aug 01, 2008 9:30 PM By Ken Burke

It’s almost here, the season that consumer merchants and gift marketers wait all year for. So is your site up to snuff for the holidays? To get the most

Let’s Get Social: Lessons Learned From Pleo  Jul 24, 2008 2:48 AM By Lisa Wehr

Last Christmas a robotic baby dinosaur demonstrated a social media marketing tactic that can generate a mammoth return: a social network.

When done right, a social network can turn customers into advocates

Be a converter  Jul 01, 2008 9:30 PM By Stephan Spencer

What’s the average site conversion rate for a typical merchant today? About 2.4%. That’s pretty depressing when you think about it. So how do you help

Survey: M-Commerce Growing in the U.S.  Jun 26, 2008 3:17 AM By MCM staff

Commerce over mobile devices such as cell phones is accelerating in the U.S., according to data released earlier this month by Nielsen Mobile.

Live from Internet Retailer: Is Your Customer Right For Mobile Commerce?  Jun 13, 2008 10:48 PM By Tim Parry

No one is saying that merchants must launch mobile commerce applications because it was a matter of life or death. But the overall message

Live from Internet Retailer: Use Video Right and Become a Web Star  Jun 12, 2008 3:03 AM By Tim Parry

An e-commerce site can get its 15 minutes of fame by including video. But if you want to use video to sell product, you won

Live from Internet Retailer: J.C. Penney’s Website Insight  Jun 11, 2008 8:48 PM By Tim Parry

Once upon a time, J.C. Penney’s Website was an online vehicle to drive brand awareness. Now that JCP.com brings in more than $1.5 billion in annual sales, the general merchant is directing more of its marketing spend online

Live from Internet Retailer: Don’t Be A Social Outcast  Jun 11, 2008 8:37 PM By Tim Parry

If you haven’t brought your store to the social networking sites yet, you may be missing a key marketing opportunity

Live from Internet Retailer: Four Ways to Harness Web 2.0  Jun 11, 2008 8:35 PM By Tim Parry

Looking to upgrade your e-commerce site to Web 2.0? Even if you think you are behind the curve, Dave Friedman, president of the central region for Avenue A | Razorfish, says you may still need to understand what the buzz is all about






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