MULTICHANNEL MERCHANT » WEBCHANNEL
Only a fool would mail a less than-perfect prospect name, right? Not quite true. A small number of mailers are doing it as part of a practice called add-a-name.
Still trying to prioritize your to-do list to get your site in shape for the holidays? Jamus Driscoll, vice president of marketing of e-commerce systems
Last Christmas a robotic baby dinosaur demonstrated a social media marketing tactic that can generate a mammoth return: a social network.
When done right, a social network can turn customers into advocates
What’s the average site conversion rate for a typical merchant today? About 2.4%. That’s pretty depressing when you think about it. So how do you help
Commerce over mobile devices such as cell phones is accelerating in the U.S., according to data released earlier this month by Nielsen Mobile.
No one is saying that merchants must launch mobile commerce applications because it was a matter of life or death. But the overall message
An e-commerce site can get its 15 minutes of fame by including video. But if you want to use video to sell product, you won
Once upon a time, J.C. Penney’s Website was an online vehicle to drive brand awareness. Now that JCP.com brings in more than $1.5 billion in annual sales, the general merchant is directing more of its marketing spend online
If you haven’t brought your store to the social networking sites yet, you may be missing a key marketing opportunity
Looking to upgrade your e-commerce site to Web 2.0? Even if you think you are behind the curve, Dave Friedman, president of the central region for Avenue A | Razorfish, says you may still need to understand what the buzz is all about