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Webchannel ARCHIVE

Tuning your site search to sell  Jun 01, 2008 9:30 PM By Larry Becker

Site search is a conversation. It’s a chance to listen to your Website customer and respond. Tuned for maximum effectiveness, your site search has the

Social discourse  Jun 01, 2008 9:30 PM By MCM staff

The easiest way to build a community around your brand is to create a dialog with your customers. If Web 1.0 was a monologue or broadcast, then Web 2.0

Godiva goes mobile  Jun 01, 2008 9:30 PM By Tim Parry

Godiva Chocolatier has a new flavor: BlackBerry. The multichannel food and gift merchant has added a mobile channel to enable BlackBerry smartphone users

E-appending done right  Jun 01, 2008 9:30 PM By Ken Magill

With postage and paper costs on a never ending march upward, e-mail appending in which a third party matches permission-based e-mail names to a merchant’s

Figurine site has crystal clear concept  May 01, 2008 9:30 PM By Patrick Barnard

Dennis and Marla Chorney have been collecting crystal figures for more than a decade. The Skokie, IL-based husband-and-wife team are sharing and selling

From clicks to bricks  May 01, 2008 9:30 PM By Bob Armour

Today’s shoppers are spending more time online searching and researching products than ever before. As the Internet continues to grow as the first stop

Sears Eyes Teen Girls with Prom Site  May 01, 2008 9:30 PM By Tim Parry

Ask a high-school-age girl where she wants to buy her prom gown, and in all probability she’s not going to answer But the multichannel general merchant

Mining NATURAL SEARCH Data  May 01, 2008 9:30 PM By Thom Adams

Medium and large-size e-commerce sites often have more aspects to their natural search data than strategies to effectively make use of it. Natural search

The religion of relevancy  May 01, 2008 9:30 PM By Ken Magill

Marketers embracing customized e-mails Direct marketers tend to think in terms of tonnage. How big is the list? How large is the universe of names? Increasingly,

Welcome home  May 01, 2008 9:30 PM By MCM staff

When was the last time you took a good, hard look at your home page, including its load time, navigation structure, content and layout? A well-designed






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