Webchannel ARCHIVE

Analyze this  May 01, 2005 9:30 PM By Dina Santorelli

Imagine a 24/7, real-time focus group one that gives you access to a customer’s every move. Imagine sitting upon the shopper’s shoulders as he views your

The Dilemma of Two Masters: Marketing and Sales  Apr 18, 2005 10:36 PM By MCM staff

“Marketing staffers sometimes try to have salespeople help them profile customers. ‘After all,’ they think, ‘the salespeople know their customers better than anyone else, so why shouldn’t they fill in their demographics or firmographics?’” notes Bill Singleton, president of Algonquin, IL-based database marketing consultancy Singleton Marketing. But they forget that no one can serve two masters at the same time. Salespeople are paid for selling, not demographic profiling, just as marketing staffers are paid for planning, promoting and tracking but not for pushing products.

Shopping around  Jan 01, 2005 10:30 PM By Heather Retzlaff

Comparison shopping engines can help you boost sales and acquire customers provided your company’s product is a top contender among the search results.

TechnoScout Changing Name Again  Jun 07, 2004 6:42 PM By Paul Miller

Less than five years after changing its name from Comtrad Industries, gadgets cataloger TechnoScout has changed its name once again

Live from Affiliating with Success  Jan 14, 2004 10:30 PM By Margery Weinstein

New York–On Jan. 13, the first day of the National Retail Federation-sponsored conference here, three cataloger/retailers discussed the challenges

Setting Up An Affiliate Program  May 01, 2003 9:30 PM By MCM staff

Without question, affiliate marketing can add sales. But it can also cause you headaches if you’re not careful in establishing and maintaining your program.

Reevaluating Affiliate Marketing  May 01, 2003 9:30 PM By MCM staff

Affiliate marketing was all the rage during the infancy of Web commerce. In the e-commerce equivalent of locker-room bragging, marketers boasted about

ONLINE MARKETING GLOSSARY  May 16, 2000 6:47 PM By MCM staff

When an industry term is on the tip of your tongue, or when you come across jargon that’s new to you, the words and definitions you need may well be right here. …

TECHNOLOGY: Getting personal online  May 01, 2000 9:30 PM By Charlie Fletcher

Customized sites keep users coming backAs competition grows increasingly fierce, more Web catalogers are using online resources to personalize their sites.

TECHNOLOGY: Smith & Hawken learns XML  Feb 01, 2000 10:30 PM By Mark Del Franco

With help from extensible markup language (XML), garden supplies cataloger/retailer Smith & Hawken has shaved up to four days from its drop-ship order

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