Webchannel ARCHIVE

From clicks to bricks  May 01, 2008 9:30 PM By Bob Armour

Today’s shoppers are spending more time online searching and researching products than ever before. As the Internet continues to grow as the first stop

The Search is on  Apr 01, 2008 9:30 PM By Stephan Spencer

The SEO landscape is constantly shifting. What used to be considered a best practice two years ago may very well be irrelevant today, simply because Web-based

Maintain your good name  Apr 01, 2008 9:30 PM By Ken Magill

Joan Jett and the Blackhearts may not care about having a bad reputation, but for e-mail marketers, reputation has a specific meaning crucial to the deliverability of their messages. And many merchants are not even aware of this.

Is SaaS for you?  Apr 01, 2008 9:30 PM By Ernie Schell

“Software on demand.” “Software as a service.” “Hosted solutions.” They’re all different names for the same thing — using business applications that are maintained off-site, either by the software vendor or at a secure third-party location, and using the system on some type of pay-as-you-go basis. There’s no consensus on the term quite yet, even […]

Digging in to Michigan Bulb  Apr 01, 2008 9:30 PM By MCM staff

Ah springtime, when a young man’s thoughts turn to gardening or something like that. And when you think gardening, venerable seed and plant catalogers

Best bets for site tests  Apr 01, 2008 9:30 PM By Larry Becker

Nearly every Website team tracks site conversion. But few really do anything about it. That is, few use scientific testing to discover real improvements.

Eastwood gets social  Apr 01, 2008 9:30 PM By Tim Parry

Since automotive enthusiasts are so passionate about their hobby, Eastwood had good reason to embrace social networking online back in 2004. The move has helped it engage customers, acquire and retain prospects, and build its brand identity.

System Helps Art of Shaving Manage Growth  Mar 11, 2008 8:13 PM By Jim Tierney

While many retailers reported soft sales last year, multichannel merchant The Art of Shaving grew a record-breaking 62% in 2007. The marketer of upscale men

Online Sales CONTINUE TO CLIMB  Mar 01, 2008 10:30 PM By Melissa Dowling

Overall sales may be sluggish for many marketers, thanks to the lackluster economy, but e-commerce sales are on the rise. Sixty percent of the respondents

Oh, behave!  Mar 01, 2008 10:30 PM By MCM staff

In the not-so-recent past, marketers treated e-mail as an electronic version of mass media, blasting the same message to their entire audience. If marketers

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