Webchannel ARCHIVE

Secrets to social media success  Mar 01, 2008 10:30 PM By Larry Becker

If you’re the Web strategist in your organization, you’ve been hearing questions like these more often. The answers don’t necessarily involve cataloging

Online Sales CONTINUE TO CLIMB  Mar 01, 2008 10:30 PM By Melissa Dowling

Overall sales may be sluggish for many marketers, thanks to the lackluster economy, but e-commerce sales are on the rise. Sixty percent of the respondents

Building up your e-mail file  Feb 01, 2008 10:30 PM By Ken Magill

Ask any multichannel merchant what its biggest e-mail marketing challenges are, and growing the e-mail file will certainly be one of the first topics

Five truths for e-commerce  Feb 01, 2008 10:30 PM By Jim Tierney

Online retail has shown extraordinary growth since 2002, according to Sucharita Mulpuru, a retail analyst with Forrester Research. And despite media naysayers,

Give Me MySpace  Feb 01, 2008 10:30 PM By Ken Burke

If you think online social networking is all about fun and games, you’re missing the boat. Social computing strategies represent a new frontier of marketing,

Secrets of Natural Search  Feb 01, 2008 10:30 PM By Brian Klais

Let’s say your wife is an avid hunter. You decide to surprise her by tracking down a pair of specialty hunting socks to keep her feet warm. You have no

Borders to run its own site  Feb 01, 2008 10:30 PM By Tim Parry

Borders is breaking away from online giant Amazon.com. During a session at National Retail Federation’s annual conference last month, Borders vice president

Live From NRF: Want Growth? Nail the Basics  Jan 17, 2008 1:57 AM By Jim Tierney

New York

Privacy Witch Hunt Goes After Sears  Jan 10, 2008 4:56 AM By Ken Magill

Privacy alarmists have always thought the rest of us are a bunch of drool-bucket morons who can

Little tweaks pay big for Skinner site  Jan 01, 2008 10:30 PM By Ken Magill

If there are two constants in direct marketing that have translated to the Internet, they are that people never do what we think they’ll do, and that






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