Webchannel ARCHIVE

Online Sales CONTINUE TO CLIMB  Mar 01, 2008 10:30 PM By Melissa Dowling

Overall sales may be sluggish for many marketers, thanks to the lackluster economy, but e-commerce sales are on the rise. Sixty percent of the respondents

Oh, behave!  Mar 01, 2008 10:30 PM By MCM staff

In the not-so-recent past, marketers treated e-mail as an electronic version of mass media, blasting the same message to their entire audience. If marketers

Building up your e-mail file  Feb 01, 2008 10:30 PM By Ken Magill

Ask any multichannel merchant what its biggest e-mail marketing challenges are, and growing the e-mail file will certainly be one of the first topics

Five truths for e-commerce  Feb 01, 2008 10:30 PM By Jim Tierney

Online retail has shown extraordinary growth since 2002, according to Sucharita Mulpuru, a retail analyst with Forrester Research. And despite media naysayers,

Give Me MySpace  Feb 01, 2008 10:30 PM By Ken Burke

If you think online social networking is all about fun and games, you’re missing the boat. Social computing strategies represent a new frontier of marketing,

Secrets of Natural Search  Feb 01, 2008 10:30 PM By Brian Klais

Let’s say your wife is an avid hunter. You decide to surprise her by tracking down a pair of specialty hunting socks to keep her feet warm. You have no

Borders to run its own site  Feb 01, 2008 10:30 PM By Tim Parry

Borders is breaking away from online giant Amazon.com. During a session at National Retail Federation’s annual conference last month, Borders vice president

Live From NRF: Want Growth? Nail the Basics  Jan 17, 2008 1:57 AM By Jim Tierney

New York

Privacy Witch Hunt Goes After Sears  Jan 10, 2008 4:56 AM By Ken Magill

Privacy alarmists have always thought the rest of us are a bunch of drool-bucket morons who can

Little tweaks pay big for Skinner site  Jan 01, 2008 10:30 PM By Ken Magill

If there are two constants in direct marketing that have translated to the Internet, they are that people never do what we think they’ll do, and that






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